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    Go Fractal! Taking Your Marketing to Infinity and Beyond!
    Go Fractal! Taking Your Marketing to Infinity and Beyond!
    Go Fractal! Taking Your Marketing to Infinity and Beyond!
    Ebook206 pages2 hours

    Go Fractal! Taking Your Marketing to Infinity and Beyond!

    By Annie Infinite

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    About this ebook

    "Fractal marketing is more natural than viral marketing. Viral marketing has a hook, a catch, or a gimmick (some brilliant), but fractal marketing might not have any of those things and just remember you can kill off a virus. Unlike viral marketing which grows hugely and then dies just as quickly, fractal marketing goes on forever, repeating itself at every scale imaginable."

    Go Fractal! and Fractal Magic Marketing came out of my love of quantum science and the wondrous iterative patterns the universe creates naturally from just the smallest thing. Just look around you at any tree, fern, mountain range or flower you will see a fractal at work doing what it does naturally, branch and grow!

    Chaos Theory and Fractal math and Fibonacci math are commonly used to track the stock market, weather patterns and by many mathematicians including those who calculate the odds of social and population trends, so why not your marketing? Here I have used fractal or iterative algorithms to show you how easy it is for you to market your product or service and business using your passion, authenticity and integrity with little or no previous marketing experience.

    Most of all fractal marketing comes naturally and grows the same way using simple repeatable actions, anyone can do it!
    When your name is synonymous with your service, you're there!

    What people are saying about "Go Fractal! taking your marketing to infinity and beyond" and the "Fractal Magic Marketing SystemTM":

    "When it's time to get your stuff out there and share it with the world, you want to be sure that you're at the cutting edge. And Annie is the person you need! Her Fractal Magic MarketingTM formula is fantastic, keeping you in the flow as you head towards your own personal success story. There is so much information that is priceless, and will support your adventure ...and beyond." Kim G.

    "...what an awesome approach to marketing ...Pure genius!" Heather B.

    "I have read it and am in awe..." Jacleen A.
    "Annie combines a wealth of experience with an impressive intellect ...this system is foolproof!" Sam A.

    “Unlike viral marketing, which grows organically and then dies just as quickly, fractal magic marketing goes on forever, repeating itself at every scale imaginable. Fractal Magic Marketing harnesses the idea that consumers will ‘pick up’ and promote your product or service throughout the web, in ever interative patterns, scattering unique versions of your marketing and branding ad infinitum.” ~ Annie Infinite

    LanguageEnglish
    PublisherAnnie Rob
    Release dateDec 16, 2012
    ISBN9781301503544
    Go Fractal! Taking Your Marketing to Infinity and Beyond!
    Author

    Annie Infinite

    Annie Infinite has spent the last 18 years using computers and the past 15 of those online, she had her account on Facebook just 4 months after it opened to the public and when she joined Twitter there were just 500 people on it. She is the owner of Saucy Social Media a social media management, consulting and training company, specialising in the strategic use of social media to get you the results you need. social media auditing, creating social media strategic plans, social media management and education (workshops) and training (in-house) in social media for businesses. Annie has a Dip of Education, Cert 4 in Training, Masters in NLP and a built in B.S. detector and is a presenter, keynote speaker and educator on topics such as Social Business Practices, Digital Media Marketing, and Entrepreneurial Mindset. The author of “Go Fractal! Take your marketing to infinity and beyond” a book which is an overview of quality social and digital marketing practices and creator of her own online marketing system; a system using simple strategic use of social media and online marketing tools to create ongoing and exponential brand recognition and growth online. Annie plays constantly on her own very busy social media profiles and management of her clients profiles Annie spends every moment refining her craft and keeping up with the trends to form an encyclopaedic and ever updated knowledge of her niche.

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      Book preview

      Go Fractal! Taking Your Marketing to Infinity and Beyond! - Annie Infinite

      Introduction

      Why Fractals?

      Infinite Streams of Memes

      Creating Fractals

      Passionate Visioning

      Branding You and Your Business

      Adding Values

      Growing Fractals

      Now Add This

      3… 2… 1… Launch!

      Going Tribal

      Being a Fractal Magic Marketer Means

      Social Engineering

      Share-ology – the science of sharing

      Share-ability

      Social Proof

      Shareable, Likeable = Going Fractal!

      Leave a Legacy

      List of sites

      Introduction

      I began my introduction to the internet way back when we were all using DOS, yes I was and still am to this day an early adopter and as my sons call me a Nerd. I can prove I am a nerd, yes a real one as I can answer trivia questions about Star Wars and the Matrix movies and I am online more often than I am not. My first experience with computers was when I was 33 and a wife and mother and was fascinated by computers and what they seemed to offer a lover of learning and curious person like me I took a course in using DOS so as to be ready to buy my first computer.

      After that early beginning it was to be a few more years before I was able to talk my then husband into purchasing our first computer, with the idea that our son needed for his schoolwork. By the time we got this computer I didn’t really need my DOS skills as Microsoft had already put Windows out and I started blogging and going onto forums to find people I could talk to about my first love, quantum physics.

      After my divorce about another five years after that, I of course purchased my own computer and began to play on the internet, I again began a few blogs of my own on subjects close to my heart and was a regular contributor on some forums, mainly regarding quantum mechanics and personal development. I worked out that I have been blogging for about 18 years, and online using forums (the old social media) for around 19. I was on Twitter when there were just 500 users, because again that’s where I could find those people who were interested in science and philosophy.

      Come forward a few more years and having finished university, a few courses on business development and other interests like NLP, I was looking for someone to joint venture with. A friend introduced me to another friend of hers and a few months later this lady called me and offered me the chance to partner with her in a website about health and fitness.

      She had no internet skills at all, but had the money to purchase a DIY CMS site and needed someone to do the courses with her on how to use the site and market it on the internet. She knew from our conversations that I had some skills and understood how to use the internet and computers and suggested the partnership.

      So I was introduced to the early world of internet marketing. It was fascinating and I picked it up very quickly, more quickly than my teacher thought possible as by this time I was in my late forties. However the more I learned the less I understood about how this information really related to marketing. It was very hit and miss from my perspective as back then, we were taught to create a main website and then create multiple one page sites that led web surfers back to our site through various campaigns that involved giving away eBooks. The sites only got found via good keywords and search engine optimisation and at no time, to my consternation, were we encouraged to actually market our business or sites in ways that displayed, advertised or showed our sites to the general public.

      As I had been a member of several forums and had a few blogs of my own, it occurred to me to tell some of my many friends and followers about my new site and as I was highly thought of and respected on those sites we saw our sites stats jump immediately.

      I knew that I was onto something, something I had not been taught, but which in retrospect was perfectly obvious. Instead of waiting for my customers to ‘find’ our site via generic searches, I could take my marketing right to them. Thus began my journey into social media. When I joined Twitter there were barely 200 people on it, and it was a very unreliable site. Oh what am I saying, we still see the fail whale now and then here in 2010!

      My teacher could not understand what I was talking about when I told him what I was doing, it seemed time consuming and silly and not what he had been taught. But I was getting better results than any of his other students and so he thought he would give it a go. Fail! He tried to advertise on social sites instead of earning trust and respect the old fashioned way by connecting, making friends and adding value. The three main rules of social engagement and I still see it happening today.

      So there you have it, my story, well the part you need to know about anyway, how I got to be a social media *maven.

      So with the success and popularity of social media marketing, what does this mean for your business? It means you can no longer do business ‘as usual’. It means you cannot market, sell or manage your marketing in the ways you did three or four years ago, or even six months ago for that matter. In this new era of social media anyone with a computer, internet connection, a video camera and a little education can become a social media star, an overnight sensation. This means that no longer do the big company’s hold sway over the sole operator business, as with just a little time and savvy everyone has the chance to be heard by millions of people from all over the world.

      It can become difficult to stand out from the crowd as being the great leveller does have its downside as well as its upside, but that problem is solved by each person and brand being authentically real, as each one of us is unique and that is the key to fractalization of your message.

      Social Media and the internet is evolving into a multiple sharing cosmos, with fractal building blocks made of up social sharing tools including social sites of all kinds, widgets, plugins, apps, and platforms. Each of these will have multiple fractal patterns and variations from each other that appeal to different sectors of your market, who will pick and choose your content as it aligns with their fractal makeup. And this is just the beginning!

      Over time these patterns accumulate; they do not end or close, they instead become real parts of the social identity of groups of people. Have you heard the terms, Do you Facebook? or Are you on Twitter? or Do you have a LinkedIn resume? etc.. these are memes or thought fractals… ideas that spread.

      People all over the world now identify with their online aliases and profiles and some spend more time online than off. If you are not marketing online you are missing an entire universe of prospects from all over the world. With Facebook now at over 500 million users, when I say a whole universe of prospects you can see I mean it :)

      Annie xx

      www.saucysocialmedia.com

      Why Fractals?

      It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. Chaos Theory ‘The Butterfly Effect’ 2002

      "Philosophy is written in this grand book - I mean universe - which stands continuously open to our gaze, but which cannot be understood unless one first learns to comprehend the language in which it is written. It is written in the language of mathematics, and its characters are triangles, circles and other geometric figures, without which it is humanly impossible to understand a single word of it; without these, one is wandering about in a dark labyrinth." Galileo (1623)

      A fractal is a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole, a property called self-similarity.

      The most complex object in mathematics, the Mandelbrot Set ... is so complex as to be uncontrollable by mankind and describable as ‘chaos’. Benoit Mandelbrot

      "Fractal marketing is more natural than viral marketing. Viral marketing has a hook, a catch, or a gimmick (some of them brilliant) but fractal marketing might not have any of those things and a virus can be killed off (think about it). Unlike viral marketing, which grows enormously and then dies quickly, fractal marketing goes forever, repeating itself at every scale imaginable. When your name is synonymous with your service, you’re there."

      Fractal Magic MarketingTM harnesses the idea that consumers, clients and customers will ‘pick up’ and promote your product or service throughout the internet thereby scattering smaller, unique versions of your marketing and branding throughout the web.

      Whereas viral marketing is built on the premise that a consumer is infected with the intended message, Fractal Magic MarketingTM is the understanding that the consumer will modify and create their own message about your business and you depending on their perception, thus creating a whole new ‘set’ of messages about you and your business: just like snowflakes falling to earth each one a snowflake, each one a part of the snowfall, yet each one unique.

      Famous examples of this kind of marketing are Google, Apple, Velcro, Post-it’s and any other brand that is identified by the consumer in their own perception and with their own message about who they are. Go test this theory; ask someone to explain who Google is and then

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