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    From the CEO's Perspective
    From the CEO's Perspective
    From the CEO's Perspective
    Ebook209 pages5 hours

    From the CEO's Perspective

    By Teri Citterman

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    About this ebook

    Nearly 60% of U.S. companies face a leadership talent shortage. As we face fast-changing technology, global competition and a multi-generational workforce, that shortage has frightening implications for today’s organizations and America’s future. Driven by her own passion for leadership, Teri Citterman was inspired to ask 20 top CEOs what they are doing to develop leaders in this unprecedented time. These leaders share their own stories and inspirations, identify the must-have leadership traits (and derailers) for the future and offer provocative and unconventional advice. As you read about leadership in their words, you’ll be challenged to define your views on leadership and to take action. Learn from the best and you can’t help but be a more thoughtful, deliberate and effective leader.
    Includes CEO’s perspectives from:

    Alaska Airlines | Apptio | Ben Bridge Jewelers | Columbia Hospitality | Gravity Payments | GreenRubino | International Community Health Services | JP Morgan Chase | Maveron | NBC – KING 5 | Oki Golf | Project Bionic | Seattle Foundation | Seattle Metropolitan Chamber of Commerce | Seattle University |Special Olympics of Washington | Ste. Michelle Wine Estates |Tom Douglas Restaurants |University of Washington Medicine | Xtreme Consulting

    “Ever wish you could take a peek into the brains of some of today's top business leaders to find out what they really think and what distinguishes them from their peers? You've come to the right place. Surprising, insightful and powerful don't even begin to capture what Teri has assembled here.”
    Bob Rosner, author of the Wall Street Journal bestseller The Boss's Survival Guide, Seattle, Washington

    “In a sea of too many leadership books, there are three reasons to read From the CEO's Perspective. First, author Teri Citterman is a phenomenal writer, and brings punch to the topic of leadership. Second, Teri lets a group of fantastic CEOs tell you their stories, so that you get direct insights from those who have been there and done that. Third, Teri brings her own unique experiences to the table, so that you get the additional perspective of a great writer, coach, and someone who is passionate about how we create more leaders in a world that needs them. I guarantee you that you will find at least one nugget of wisdom in this book that more than justifies your investment in reading it."
    Andrew Neitlich, Founder and Director, Center for Executive Coaching, Sarasota, Florida

    "Many fast-track leaders and young CEOs gain responsibility so quickly that they are hungry for additional wisdom from others. Teri's book is a two-in-one win: her subjects share their wisdom in a way that feels intimate ... like they are mentoring YOU; and each section's reflection questions will help leaders define for themselves who they are, what they want to build, and what 'success' looks like. A much-needed leader-building book!"
    - Cory Bouck, author of The Lens of Leadership: Being the Leader others WANT to Follow
    “The insight that Teri brings to the forefront of leadership challenges is critical for leaders of today to understand. Without the ability to measure ourselves as leaders from the perspective of how other successful leaders excel, we are robbing ourselves of an opportunity for greatness!”
    - Skip Reynolds, Master Coach & Certified Trainer, San Antonio, Texas

    “Teri Citterman has developed an extremely valuable roadmap that gives the reader an insider’s view of how 20 high profile CEO’s define, measure and develop leaders in their companies. Having access to this information coupled with personal insight gained from answering several self-reflective questions Terri poses at the end of each chapter will fast-track your quest to become a better leader while simultaneously learning how to instill this capacity in others. Buy this book, read it and profit from the inner-wisdom you will gain by going through this journey!”
    - Earl Bell, autho

    LanguageEnglish
    PublisherTeri Citterman
    Release dateNov 12, 2014
    ISBN9781311829597
    From the CEO's Perspective
    Author

    Teri Citterman

    Teri Citterman is an executive coach, author, professional speaker and ghostwriter. She helps CEOs say what they’re really thinking to drive performance, engage employees and increase bottom-line results. Her experience draws on 20 years of advising CEOs on issues related to internal and external communications. As an award-winning writer, Teri writes and speaks on issues related to leadership and strategic influence.

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      Book preview

      From the CEO's Perspective - Teri Citterman

      Part 1: from their perspective: their stories, their passion

      No-Boundaries DNA

      It seems entirely right that I first met Mike – and deepened my passion for leadership – in Seattle. Not Dallas, not San Francisco, not even New York or L.A. Seattle. And throughout my many conversations with Mike, there’s been no shortage of pontification on what makes this area unique. The city – and the surrounding Puget Sound region – is unequivocally one of few urban landscapes on Earth with an earned reputation for propagating best-of-breed companies. They innovate and achieve at the highest levels, and ultimately dominate their respective industries.

      It started in the early part of the 20th century with the rise of raw-materials manufacturer Weyerhauser, now one of the world’s largest private owners of timberlands. Paccar (the third-largest manufacturer of medium and heavy-duty trucks) and Boeing (one of the world’s largest commercial aircraft manufacturers) soon followed. Each capitalized on opportunity and entrepreneurship and went on to become the dominant player in its industry.

      The second half of the century birthed such companies as upscale fashion retailer Nordstrom and technology giant Microsoft. Hundreds of companies later spun out of Microsoft, including the online travel company Expedia, which achieved the same ambition of best-in-breed status barely 20 years later. Costco launched and quickly became the second-largest US retailer. Starbucks opened its doors and is now the largest coffeehouse company in the world. And then there’s Amazon, now the world’s largest online retailer.

      Microsoft and Amazon rank as the third and fourth most successful start ups of all time, book-ended by a couple of no-name Bay Area companies. OK, I’m competitive. Unless you live on a different planet, you know their names, but that’s not the point.

      The point is that people who come to the greater Seattle area have an extreme desire to be successful. And there’s a high probability of meeting others with that same aspiration. Either they’ve been successful or they anticipate success and, most important, they refuse to be left behind. Remember, barely 100 years ago Seattle truly was the Wild West. People were gun-totin’ outlaws who had a You can! mentality and a Go to hell message for non-believers. One might conclude not much has changed.

      But what else?

      What is it about the Puget Sound region that legitimizes the claims of business dominance across multiple industries? It could be that the weather actually is an advantage; it’s easy to maintain laser focus when it’s dark and rainy most days of the year. Or, it could be that our water has literally turned to coffee. We’re jacked up, and we’ve found a positive way to channel our obsessive-compulsive behaviors into excessive productivity.

      It could also be our Midwestern heritage, with a strong foundation of values firmly rooted in hard work, individualism and determination. Or it could be because we’re a saltwater community that looks east for the past, and west for the future.

      Whichever way you choose to see it, you can attribute the Puget Sound’s powerful culture for nurturing dominant innovation to five characteristics. Companies here:

      1. Are lead by strong individual entrepreneurs

      2. Create a new business niche

      3. Become dominant in that niche

      4. Remain independent

      5. Maintain a heavy emphasis on customer service

      Certainly, those characteristics are true of the company leaders I’ve interviewed. Their words are steeped in this culture; their styles and perceptions align with the no-boundaries DNA of the Puget Sound.

      Origins of Passion

      But they also can trace their own passions for leadership to different sources, and find inspiration in different role models. You know now where my passion comes from; let’s look at the origins of theirs. Who had a key impact on their leadership? And of all the famous leaders they know or have read about, who does each CEO most identify with?

      Alaska Airlines

      Brad Tilden, CEO

      Power Is Strong and Gentle

      My dad contracted polio when he was 19 years old. He went through life without the use of one leg, and his other leg was pretty darn weak. But he didn’t let that stop him. He persevered, and that helped shape me as a leader. He chose to have a bright outlook on life, went to school, and earned two engineering degrees. He and my mom raised six kids, he worked at Boeing, and they built a really great life. I never heard him complain about his situation. In fact, I only remember him talking about his polio a couple of times. He was a powerful example of someone who was very strong, who had really high standards, yet was very gentle.

      I identify with Abe Lincoln for similar reasons. During the Civil War, things were chaotic in our country. Lincoln’s cabinet members had all competed for his job and there was a lot of dissension, but he was gentle and quiet and gave people room to be themselves. At the right time, he brought people together, provided great leadership, and ended slavery.

      Apptio

      Sunny Gupta, CEO

      The Best Argument Wins

      My approach to leadership started with my parents. A core practice I learned in my family was debate. My parents didn’t necessarily expect us to have the winning argument. But they did expect us to hone our thinking and to make the strongest argument possible. I use those skills today, and it’s something I’m trying to teach my children.

      My father, in particular, also taught me to be fair always. When he had to resolve family issues, he was very fair with everyone. Lastly, staying humble is another important principle I learned. I didn’t grow up privileged. I think when you come from a humble background, you have a greater desire to succeed. Maybe it’s the idea of having a chip on your shoulder; maybe you’re hungrier. But it causes people to be driven. You can see it in this country in the story of immigrants. And you can see it in some of the great NFL players who succeeded despite their circumstances and continue to stay

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