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    Marketing for Scientists: How to Shine in Tough Times
    Unavailable
    Marketing for Scientists: How to Shine in Tough Times
    Unavailable
    Marketing for Scientists: How to Shine in Tough Times
    Ebook421 pages7 hours

    Marketing for Scientists: How to Shine in Tough Times

    By Marc J. Kuchner

    4.5/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

    As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical componof the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

    Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the mcritical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

    Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
    LanguageEnglish
    PublisherIsland Press
    Release dateJun 22, 2012
    ISBN9781610911733
    Unavailable
    Marketing for Scientists: How to Shine in Tough Times

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    • 5/5
      An excellent treatment on how to let the world know about your ideas as a scientist (or any other academic) without pissing everyone off