Top Dog: Impress and Influence Everyone You Meet
By Andy Bounds and Richard Ruttle
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About this ebook
Get the results you want and come out as the Top Dog in every conversation
Fancy being the ‘Top Dog’ in all your dealings? Fed up of feeling like the underdog? So many of us regularly ‘lose’ in conversations before we’ve even opened our mouths. Often without realising it, we don’t see ourselves as a peer of the other person. And we transmit this in what we do and say (“I’ll fit round you. I know you’re really busy.”) The other person picks up on this. And, without doing a thing, they’re suddenly in charge!
Top Dog will teach you how to lead in all your interactions, so you can get more of what you want, more often.
Together, Andy Bounds and Richard Ruttle are experts at helping people achieve more from their conversations with others. Their techniques work in every type of interaction—conversations, socialising, dating, interviews, sales, marketing, and networking. Basically, anytime you want to impress and persuade others.
Top Dog:
• Details the skill set needed to gain competitive advantage from the outset
• Provides instructive and thought-provoking content, relevant to both beginners, and seasoned professionals
• Contains insights from working with some of the world’s largest companies
• Addresses how to achieve more from interactions in business and social arenas
Read more from Andy Bounds
The Jelly Effect: How to Make Your Communication Stick Rating: 2 out of 5 stars2/5The Snowball Effect: Communication Techniques to Make You Unstoppable Rating: 5 out of 5 stars5/5
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Book preview
Top Dog - Andy Bounds
inline Introduction
When you have an important meeting coming up, how do you prepare?
Pull some materials together?
Create a new slide deck?
Prepare your opening line? Maybe ‘thanks for sparing your time’?
People do things like this all the time. You see it every day.
But just because it's everywhere doesn't mean it's best.
For example, when you turn up with pre-prepared material or slides that they haven't asked for, they'll probably assume you intend to talk at them, not with them.
And phrases like ‘thanks for sparing your time' can come across as deferential (‘your time's more important than mine’); not equal.
The other person picks up on this. And, without doing a thing, they're now in charge. This means your conversation usually ends with what they want, not what you want. This could mean you don't get the pay rise you deserve; the sale; the new job; the promotion …
When this happens, in effect, you ‘lost’ before you even started talking.
People want you to be impressive, not subservient
If this sounds depressingly familiar, don't worry: you aren't alone. When pushed, most people would admit their approach doesn't differentiate them from anyone else. They also know that, unless they can establish peer-level relationships and credibility, they'll always lose to the Top Dog.
But other Top Dogs don't want you to be like this!
They want you to impress them. To help them. To add value to them. That's why they're seeing you.
And, since most of your competitors – both business and personal – struggle with this, it's a huge opportunity for you.
This book will help you take that opportunity.
You'll learn hundreds of new, simple, practical ways to impress and influence others – great for pay rises, sales, new jobs and promotions – including:
Easy ways to impress from Minute One.
How to prepare to have outstanding meetings and interactions which appear spontaneous, but are in fact