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    SEO & 80s Movies: An Old School Approach to SEO and Content Marketing: Increasing Website Traffic Series, #3
    SEO & 80s Movies: An Old School Approach to SEO and Content Marketing: Increasing Website Traffic Series, #3
    SEO & 80s Movies: An Old School Approach to SEO and Content Marketing: Increasing Website Traffic Series, #3
    Ebook162 pages1 hour

    SEO & 80s Movies: An Old School Approach to SEO and Content Marketing: Increasing Website Traffic Series, #3

    By Greg Strandberg

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    About this ebook

    Movies produced in the 1980s made $2.5 billion.

    These movies did this through original stories (content) and special effects (design). Actors and actresses? Not so much.

    The most profitable movie of the 80s was E.T.: The Extra-Terrestrial, which made $435 million. The next two were Return of the Jedi ($390 million) and The Empire Strikes Back ($290 million).

    When it comes to your website I bet you’d love to make that kind of money. I’ve got good news – you can.

    Nearly all of the 50 films profiled in this book had small budgets and all kinds of problems during production. But they went on to make lots of money, and each of them holds lessons for your website.

    Whether you’re interested in search engine optimization, content marketing, or just increasing your website traffic, this book will offer lessons how. And it does so in a fun and engaging way, and with examples you know and love.

    So grab the popcorn and a comfy seat – you’re about to get lots of new ideas to make your site a success.

    LanguageEnglish
    PublisherGreg Strandberg
    Release dateMay 8, 2014
    ISBN9781311808349
    SEO & 80s Movies: An Old School Approach to SEO and Content Marketing: Increasing Website Traffic Series, #3
    Author

    Greg Strandberg

    Greg Strandberg was born and raised in Helena, Montana. He graduated from the University of Montana in 2008 with a BA in History.When the American economy began to collapse Greg quickly moved to China, where he became a slave for the English language industry. After five years of that nonsense he returned to Montana in June, 2013.When not writing his blogs, novels, or web content for others, Greg enjoys reading, hiking, biking, and spending time with his wife and young son.

    Read more from Greg Strandberg

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      Book preview

      SEO & 80s Movies - Greg Strandberg

      SEO and 80s Movies

      An Old School Approach to SEO and Content Marketing

      Greg Strandberg

      Big Sky Words, Missoula

      Copyright © 2014 by Big Sky Words

      D2D Edition, 2015

      Written in the United States of America

      All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information or retrieval system, without permission in writing from the publisher.

      Connect with Greg Strandberg

      www.bigskywords.com

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      SEO & 80s Movies: An Old School Approach to SEO and Content Marketing

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      Table of Contents

      Introduction – SEO and 80s Movies

      1 – What is SEO?

      2 – Take Your SEO Game to a Whole New Level with Caddyshack

      3 – Is Your Site on a Mission from God with The Blues Brothers?

      4 – What Can Debra Winger Teach Your Website?

      5 – Guest Posting, Das Boot, and Going Off the SEO Deep End

      6 – The Dangers of Going Off-the-Wall Like Michael Keaton

      7 – How Rocky Sequels Can Make You a Better SEO Fighter

      8 – The 9 SEO Lessons of the Police Academy Franchise

      9 – The Gods Must Be Crazy about Your Site

      10 – What’s Your SEO Brat Pack?

      11 – Emilio Estevez & Charlie Sheen: Is Your Website Yesterday’s Star?

      12 – SEO, Self-Publishing, and 1980s Kevin Bacon Movies

      13 – Going Walkabout with Crocodile Dundee for Organic Links

      14 – Be Like Martin Sheen in Wall Street

      15 – Has Roger Rabbit Framed Your Website?

      16 – SEO and 1980s Best Picture Winners

      Conclusion – Your Website on the Cusp of the 90s

      About the Author

      Introduction – SEO and 80s Movies

      I’m not happy with SEO and I’m not happy with content marketing – I think both are refusing to push boundaries. It’s one of the reasons I started writing this book.

      I’m not going to lie to you – this book was difficult to write. What was so difficult about it is what’s so difficult for many SEO and content marketing folks these days – it’s damn hard to come up with original stuff that makes sense, is entertaining, and gets a point across.

      And to make money as well? Well, that’s the Holy Grail, now isn’t it?

      It’s often those last two, making your point and making money in the process, that many find particularly frustrating right now, and especially tying everything together so it ‘clicks.’

      So what can be done? Let’s see.

      The Dearth of Good Content

      Boring and mundane content dominates the web today. This is a problem many times throughout the year, and we often forget that the majority of blog posts out there are rubbish. In fact, a site will typically have just a few killer posts a year, and that out of millions or billions of blog posts on the internet at-large.

      Cinema is much the same. This is clear from the box office totals we see each year.

      What’s especially interesting is that so few movies winning awards ever reach the #1 spot. They get close, often in the Top 10, but since 1980 there have only been four films to be #1 at the box office for the year and win the ultimate price, Best Picture:

      – Rain Man;

      – Forrest Gump;

      – Titanic;

      – Return of the King;

      Those movies did what most cannot – they crossed the divide between great content and commercial viability. Most blogs try to do the same, although like films with monster budgets, its not always the ones spending lavishly (think SEO) that win, but those that really invest in their story (content marketing).

      Hardship and Innovation Breed Success

      Innovation is tough. It sure ain’t gonna come easy, and you can bet most will give up before they ever reach it. You’re no different, or are you?

      There are really two types of innovation, sustaining and disruptive.

      Sustaining innovations make your world easier, whether by speeding something up that takes too long, reducing the cost on goods you like, or making that killer product even better.

      Most of you are going after sustaining innovations, and why not? They’re the easiest, cheapest, and fastest to produce. They’re also the first to go by the wayside, and they’ll never benefit you as much as the maker of the original thing you’re trying to...well, sustain.

      Disruptive innovations, on the other hand, create something from nothing. That means sitting down, writing, creating, and coming up with original ideas. When faced with that, isn’t it just easier to copy what’s already out there and just change it up a bit?

      But folks going after disruptive innovations don’t think this way. They’re not going for the same, they’re going for new and different. When it comes to your site, nothing is valued more by Google.

      The Cinema of the 1980s

      Movies produced in the 1980s made $2,588,000,000

      in America, and even more worldwide. Yeah, that’s $2.5 billion.

      These movies did this through original stories (content) and special effects (design). Actors and actresses? Eh, not so much.

      The most profitable movie of the 80s was E.T.: The Extra-Terrestrial, which made $435 million.

      The next two were Return of the Jedi and The Empire Strikes Back, which brought in $390 million and $290 million at home, respectively.

      There were no big stars in those three pictures. Harrison Ford? No, he wasn’t a star in 1980 when the second Star Wars film was released, and he’d only done an additional two films before the final film in the trilogy came out in ’83.

      No, it wasn’t stars dominating the box office, but genres. Sci-fi, comedy, and action movies reigned supreme during the decade. Some combined elements of all, like 1984’s Ghostbusters, which took in $238 million, making it #6 for the decade.

      Each Indiana Jones movie is on the list, as well as both Star Wars movies that were made in the 80s. They certainly disrupted the status quo in Hollywood and ushered in a new way of doing business, namely the summer blockbuster.

      Making the Jump

      Is it such a stretch of the imagination to think that these movies, their performances, and their results since can teach us anything about SEO and content marketing?

      I don’t think so, and that’s why I wrote this book.

      It offers new and unique perspectives, mainly because I’m looking for connections, making jumps in logic, and trying to disrupt the old ways of doing things by going back even further into the past.

      On the cover of my book you’ll see an old computer and an old TV. Both of these would be thought of as jokes to SEO and content marketing folks today, and they’ll immediately think there’s nothing to learn.

      Good, let’s get those doubters out of the way right from the get go. That leaves you, someone interested in beating them at their own game. Well, you’re not going to do that by following their strategy. Or did you have a disposable budget, a staff of underlings, and an unlimited amount of time?

      Yeah, I didn’t think so. So you’ll have to try a new approach.

      That’s pretty much what each of the filmmakers did with the movies I profile in this book.

      But unless you follow this book you’re not going to be getting the full picture, just a snapshot.

      Maybe that’s alright with you, maybe you want to play second best from here to eternity. Perhaps achieving success is just too hard for you, too time-consuming, and too expensive.

      If that’s your attitude I certainly hope things work out for you. Many of the directors that passed on these successful films felt the same way, and nearly all of them regretted it later.

      Will you do the same?

      Are You Ready?

      This book might not be for you. It has a unique and one-of-a-kind look at SEO and content marketing, which let’s face it, you’re not going to find anywhere else.

      So can that help you? I don’t know. After all, this isn’t regurgitated content, old ideas rewritten in new ways, or a lame attempt to sell you something. Really, isn’t that what the big SEO and content marketing sites are for?

      Yep, if you want the same old same old, those are the places for you. If you want fresh ideas that no one else has, a new way of providing your users with relevant information, and the chance to get your site where it belongs – at the top of Google – then read on.

      I wrote this book in the hopes that many content marketers would read on, get some ideas in the process, and stop putting out boring and recycled content.

      The vast majority of the nearly fifty films profiled in this book were completely original. Nothing like them had been done before, and that’s usually why so many of them made so much money. And if they weren’t making a lot they were usually winning awards.

      The two aren’t synonymous, as your website probably knows. Many sites make a lot of money but are derided, still others make little but are loved by

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