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    Key Account Management in Pharma: KAM in Pharma 3.0
    Unavailable
    Key Account Management in Pharma: KAM in Pharma 3.0
    Unavailable
    Key Account Management in Pharma: KAM in Pharma 3.0
    Ebook260 pages3 hours

    Key Account Management in Pharma: KAM in Pharma 3.0

    By Hanno Wolfram

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    Currently unavailable

    Currently unavailable

    About this ebook

    Key Account Management is a major issue in the pharmaceutical industry. This topic is driving pharma companies and their professionals since it is an essential approach when it comes to renovating and updating the sales model of the past.

    The contribution of the pharmaceutical industry to prolonged, healthier life and the reduction of infant mortality undoubtedly remarkable. It positively affects people around the globe.
    It might be a good point in time and a valuable idea to alter the business model from simply selling drugs to actively participate and contribute to healthcare. There evidently is no other instance, storing more knowledge and expertise around specific disease than the pharmaceutical industry. However, this treasure often slumbers in research and medical departments. Key Account Management needs cross-functional collaboration. More value, something beyond the pill, is needed, expected, and demanded from healthcare providers.

    In a globalized world, with universal access to information, the variations of markets, determined by political will, the design of healthcare and regulatory interventions are getting less important. One of the smallest common denominators is that many HCPs and other players are readily waiting for pharma to play a more active role in the provision of healthcare, share their wealth of expertise and provide appropriate medication.

    This first edition of the probably first ever textbook on Pharma Key Account Management is meant to provide a basis for discussion between professionals.
    LanguageEnglish
    PublisherBooks on Demand
    Release dateJan 2, 2018
    ISBN9783738684216
    Unavailable
    Key Account Management in Pharma: KAM in Pharma 3.0
    Author

    Hanno Wolfram

    In 1975 Hanno Wolfram started his pharmaceutical career as a pharmaceutical rep. Sales management, human resources, marketing and general management have been next steps. He left pharma to get on his own as area manager Europe in a globally acting, research based pharmaceutical company. In the last 25 years he conducted workshops, trainings, and consulting projects in 29 countries on all continents. Key notes and workshops for pharmaceutical companies included many about professional Key Account Management. "Digital in Health" is another one of his books.

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