Everything You Know About Marketing is Wrong!

Everything You Know About Marketing is Wrong

Front Cover

Book Bonus

Copyright

Reviews

Working with John North

Endorsements

About The Author

Acknowledgements

Foreword

My Journey To Entrepreneurship

Why Your Marketing Is Wrong?

The Basics Of Marketing

Tactical And Strategic

What Is The Purpose Of Marketing?

Two Sides To Your Business

Internet Changed Everything

It All Goes Back To The 1950's

The Conversion Equation

Uptime And Downtime

Platitudes!

Hot Buttons, Headlines And Copy

Informational Offers

The Buyer's Journey

Marketing Strategies

Becoming An Authority In Your Industry

Unique Selling Position

Market Dominating Position

Strategic & Marketing Plans

Competitor Research

Social Media

Facebook

LinkedIn

YouTube

Twitter

Instagram

Pinterest

Podcasting

Search Engine Optimisation

Pay Per Click Advertising

Facebook Ads

Google Adwords

Banner Advertising Ideas

Traditional Advertising

Business Systems

1. Automation, Lead Capture & Tracking

2. Call Tracking

3. Contact Management Systems

4. Email And SMS Marketing

5. Mobile Is Everything

6. Websites That Sell

Leads

How To Get More Leads

30 Second Introduction

Lead Capturing Business Card

Website Landing Pages

How To Write Compelling Emails

How We Use Email Marketing To Produce Instant Revenue And Cash Flow

How To Dominate Your Competition Using Video Marketing

Massively And Effortlessly Increase Referrals

Using The Power Of Referrals

Sales Letters That Sell

Conversions

Create More Conversions

Transactions

Generate More Transactions

Re-activate Old Customers

Higher Prices

Achieve Higher Prices

Increase Profits

Increase Your Profits

How To Cut Costs & Unnecessary Expenses

Cost Cutting Tips & Tricks

Million Dollar Plus Business

How To Create A Million Dollar Plus Business

To Effectively Recruit, Train And Develop Staff

How To Execute A Dream 100 Prospect Strategy

How To License Your Ideas

Summary

Where To Next?

References

Our Website Addresses

More Books From John North

Guide

Cover

toc

Front Cover

Book Bonus

www.everythingyouknowaboutmarketingiswrong.com/page/bonus

Copyright

By JOHN NORTH  (c) Copyright 2015-2020

Associate Diploma in Business (Accounting)

www.evolvepreneur.club

All rights reserved.

Book Layout ©2016 Evolveglobalpublishing.com

Become a #1 Best Selling Author in as little as 90 days without writing a single word!  

Visit www.evolveinstantauthor.com 

No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the authors, except for the inclusion of brief quotations in a review.

Limit of Liability Disclaimer: The information contained in this book is for information purposes only, and may not apply to your situation. The author, publisher, distributor and provider provide no warranty about the content or accuracy of content enclosed. Information provided is subjective. Keep this in mind when reviewing this guide. Neither the Publisher nor Authors shall be liable for any loss of profit or any other commercial damages resulting from use of this guide. All links are for information purposes only and are not warranted for content, accuracy, or any other implied or explicit purpose.

Earnings Disclaimer: All income examples in this book are just that – examples. They are not intended to represent or guarantee that everyone will achieve the same results. You understand that each individual’s success will be determined by his or her desire, dedication, background, effort and motivation to work. There is no guarantee you will duplicate any of the results stated here. You recognize any business endeavors has inherent risk or loss of capital.

Everything You Know About Marketing is Wrong! 

How to Immediately Generate More Leads, Attract More Clients and Make More Money

1st Edition. 2015

2nd Edition. 2016

3rd Edition 2020

ASIN: B00RMF0E4I  (Amazon Kindle)

ISBN: 10: 1507891423  (Amazon Print)

ISBN: 13: 978-1507891421   (Amazon Print)

ISBN: 13: 978-1-943843-13-8  (Ingram Spark) PAPERBACK

ISBN:  978-1-68418-652-5 (Ingram Spark) CLOTH HARDCOVER

ISBN: 978-1-64764-566-3 (Ingram Spark) HARDCOVER

CONTACT THE AUTHOR:

Business Name:  EVOLVE SYSTEMS GROUP PTY LTD

Website:  www.johnnorth.com.au

Main Website:  www.evolvesystemsgroup.com.au

LinkedIn:  https://au.linkedin.com/in/johnnorth1085

Twitter:  @johnnorth7

Book Bonus: http://everythingyouknowaboutmarketingiswrong.com.au/page/bonus

Email: john@evolvesys.com.au

Phone:  1300 889 383

Reviews

This is the right step toward growing a great marketing plan!

- Ernest H. Johnson, Ph.D.

John North has compiled a great book, Everything You Know About Marketing Is Wrong!", that is perfectly aligned with the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money. The book is exceptionally well written and organized. 

John has the requisite background and experience to advice business owners about how to make smarter decisions about their marketing plans. In addition to being an accomplished entrepreneur and businessman, John has helped hundreds of clients over the past decade. In addition to the great information assembled for this book, John offers a half-day workshop for those who want to dig a bit deeper into the strategies they can use to market their businesses. Overall, I like the five step process that is unfolded to help the reader to think through how to build their business plan.

On the other side of reality, there are the buyers of the services created by business owners. It is here that John does a good job to get the readers to step into the shoes of the buyer. His description of the psychology of buying and the stages that buyer go through his right one. As with most information about marketing, John believes that you’ve got to have a well-organized social-media marketing plan if you want your business to thrive. Interestingly enough, John also advises business owners to pick-up the pen to write their own stories about their business adventures. In today’s fast-paced market driven economy, passing along a book to a potential client is right up there with giving a client your business card. The big difference, however, is that your books are both a marketing tool and an income generator. His coverage of the process for generating, nurturing, and secure leads in awesome. It was here when I started asking myself, With so much information to take in and digest, where do I go to get help? Fortunately, John includes information in the book about the Evolve Academy.

This is the source where small business owners can get the step-by-step guidance and support they need to bring the words in this well-written book to life. I strongly recommend Everything You Know About Marketing Is Wrong! It is both a great reference book and resource you’ll need to dig a bit deeper into the awesome and great resource that John North has organized for you to grow your business.

Every chapter offers helpful tips and examples from ‘the trenches’ "

- SigriddK

"I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. This is a book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from ‘the trenches’, this is real, not something theoretical but actually from someone who’s ‘been there, done that’ and helps clients get their marketing right. Highly recommended reading.

Simply the best straightforward, up-to-date and smart approach to marketing."

- PATMAU

"What can I say...Well written and to me simply the best straightforward up-to-date and smart approach to Marketing as I have never seen before. I got a degree in Marketing years ago and needed a fresh approach to it - this book did not let me down.

I do recommend it :)

A terrific step-by-step marketing system"

- Joan Kent

"This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.

While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. Everything You Know About Marketing Is Wrong debunks such common marketing myths. It focuses instead on how-to's for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.

I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.

Every entrepreneur needs to read this book!"

- DrAuxo

According to John North, everything you’ve ever learned about generating leads and growing your business is wrong." After reading his book, I have to agree! Everything You Know About Marketing is Wrong! provides a step-by-step guide for entrepreneurs who would like to increase revenue and profitability utilizing effective marketing strategies and tactics. The content is well organized, easy to read and understand and therefore implement. With the additional links to online content, Everything You Know About Marketing is Wrong! is an excellent resource for any business owner, large and small. I highly recommend it.

Highly recommended for anyone wishing to beat your competition"  

- Adrian

"This book has a challenging title! And from the beginning onward, it gets very clear why many businesses are struggling in getting sales and new customers. If you are a business owner and want to maximize and optimize your marketing, this is a must-read! Highly recommended for anyone wishing to beat your competition! 

Well written and worth the read"

- Wouter

"I have been studying the concept of marketing for many years and have read hundreds of books on the subject. John manages to distill the principles in an easy to understand and simple way, taking his advice and the principles he shares to heart will definitely reignite your marketing. Well written and worth the read.

Highly recommended for anyone wishing to outwit and outsell their competition!"

- Trevor

"This book definitely holds its ground, considering its challenging title. From the first chapter onward, it becomes clear why most businesses using traditional marketing techniques are not standing out and attracting customers. Devoid of too much jargon and technical language, the book presents easy yet effective strategies of marketing, which travel all the way from more leads, conversions, transactions to higher prices and profits. Highly recommended for anyone wishing to outwit and outsell their competition! 

A Winner"

- Rightwing

"Wow, what great insight! John North is not only a talented writer, he is a marketing Guru. I have learned so much from reading this, certainly dispelled some myths, thank you, very engaging. 

Most Marketing Interrupts But Does Not Engage. This Book Engages!"

- Kate Johansson

"This book hit me right upside my head! Makes me think about everything I am doing for my business, not doing for my business and doing wrong in my business. What IS my message? Is what I think I am saying about myself and my business really communicating what I want my message to say? When people get to my website, am I just saying the same old rubbish,....blah, blah, blah? Service, quality, dependability yawn...How do we make ourselves stand out from the crowds of businesses offering similar products and services?

Are we competing on price? If so, it's our own darned fault! Have we written a book? Are we seriously out there on social media? Are we businesslike when we need to be on certain websites? Are we more relaxed on others? Do we know the demographics of the users of different media? Which ones attract more male users and which ones attract more female users? Do we use hash tags correctly. There is so much in this book I didn’t know I needed to know! No wonder my page ranking on Google has steadily fallen off over the last 5 years. I will take this book and go to work on boosting my business profile on line.

It’s pretty simple. John brings ideas and actions that will..."

- Michael Donnelly

It’s pretty simple. John brings ideas and actions that will help my business. That’s what I was looking for and that’s what I got. Thanks John. 

In This Book John North Turns Wrong To Right!

- Joni Wilson

John North’s approach to growing a business is from the inside out and also the outside in, in other words John looks at business from all sides. The title is quite strong but after reading this book, I have to admit; many of my strategies and beliefs were pretty weak and some WERE downright wrong! In this book, John takes you back to the 1950’s and the beginning of TV advertising which according to John changed everything! From then on, John walks you through the different forms that marketing has passed through, pointing out why they work and why they don’t. I especially liked the chapter on cutting cost and plan to follow John's suggestions. I also found the chapter on licensing very useful. This is one of those books that has something for everyone who is starting a business and is looking for easy answers and how-to’s."

What to outsmart your competition? This Book has some GREAT Strategies!"

- Shanna Landolt

"If you are in business and want to out-think, out-market and out-sell your competition - you MUST purchase this book from John North. It had me completely rethink some of the aspects about how I was marketing my business. John North’s simple 5 Step Plan will get you More Leads, Conversions, Transactions, Higher Prices and More Profits. What business owner wouldn’t want that?  

Today’s marketing options"

- An AVG Shop

"As a business owner, I am always looking for ways to become more visible to my target audience. I haven’t really used social media platforms like Twitter, Instagram, Pinterest, etc much, so this book gave some good overview. I’d recommend this book if you’re looking for the different options for your marketing strategy.

Good read"

- MJ Sasman

Some really great marketing strategies. Highly recommended for any small business. Spot on when it comes to social media marketing and branding. 

Great marketing book

- Erzuah Ackah

"John North is a great marketer and I have learned a lot from reading his book. He is straight to the point and points out the mistakes in today’s marketing. As a new business owner or entrepreneur, I am delighted to