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Customer Experience Is the Brand: Getting in the Game

Customer Experience Is the Brand: Getting in the Game

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Notes:
Note : 4 sur 5 étoiles4/5 (2 évaluations)
Longueur: 148 pages2 heures

Description

Your customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interactions will be personalised, contextual and device relevant.
Brands are facing a highly competitive and commoditised marketplace, where product and service innovation is short-lived and competitive offerings are quickly duplicated, leaving little or no differentiation between one brand and the next.
To succeed, your brand will need to build an organisation-wide, customer-first culture where customer needs are consistently met, brand promises are kept, and every touchpoint throughout the customer journey delivers a positive experience that customers want to talk about with their peers.
Customer Experience is the Brand has been written for brand leaders to bridge the gap between yesterday's marketing and the next evolution of the brand: customer experience.
Lire plus
Customer Experience Is the Brand: Getting in the Game

Actions du livre

Commencer à lire

Informations sur le livre

Customer Experience Is the Brand: Getting in the Game

Notes:
Note : 4 sur 5 étoiles4/5 (2 évaluations)
Longueur: 148 pages2 heures

Description

Your customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interactions will be personalised, contextual and device relevant.
Brands are facing a highly competitive and commoditised marketplace, where product and service innovation is short-lived and competitive offerings are quickly duplicated, leaving little or no differentiation between one brand and the next.
To succeed, your brand will need to build an organisation-wide, customer-first culture where customer needs are consistently met, brand promises are kept, and every touchpoint throughout the customer journey delivers a positive experience that customers want to talk about with their peers.
Customer Experience is the Brand has been written for brand leaders to bridge the gap between yesterday's marketing and the next evolution of the brand: customer experience.
Lire plus