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    Professional Email Marketing
    Professional Email Marketing
    Professional Email Marketing
    Ebook45 pages45 minutes

    Professional Email Marketing

    By Bonnie Stone

    ()

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    About this ebook

    You’ve spent hours upon hours putting together your website, finding a good hosting company, and developing content that will make your readers want to keep coming back for more.

    Then, you wake up in the middle of the night with a chilling thought: You’ve forgotten to include an opt-in list on your site!

    Quickly you hop online and scour the Internet for in-depth articles and expert advice and you discover that the key to Internet marketing success - no matter if you have a basic blog, an online storefront, or a membership website - is to have an email opt-in list so that you can gather your visitor’s email addresses and begin marketing to them directly.

    The cold, hard reality sets in that by not offering your visitors a way to subscribe for ongoing information, you’re losing money. So, you spend big bucks to hire a professional to develop an opt-in form for you, and to write content for the periodic emails that you sent out.  After several months, you’ve spent a lot of money and have built a large list - but are generating very few sales from your list.

    You’re baffled.  You know that other people are making money from their lists, so why aren’t you able to as well?

    The secret to successful email marketing is to gain the trust and loyalty of your subscribers.  Do this and you'll see the return on investment of your opt in email marketing campaign dramatically increase.  In this book you'll learn the step by step methods used to establish yourself as an expert in your field, plus you will learn:

    * How to make the most of your email marketing
    * How to sell using email marketing
    * How to be yourself online
    * How to use Opt-In Pages, Subject Lines, Power Nouns and Action Verbs & Welcome Messages
    * When, where and how often to send your email marketing messages
    * How to attract and keep eager subscribers

    Bonnie Stone is the author of several books, including: Members Daily - Volumes 1 & 2, How To Choose A Free WordPress Theme, and Easy WP Transfer

    LanguageEnglish
    PublisherBonnie Stone
    Release dateJul 23, 2015
    ISBN9781513098999
    Professional Email Marketing

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      Book preview

      Professional Email Marketing - Bonnie Stone

      INTRODUCTION

      ––––––––

      You’ve spent hours upon hours putting together your website, finding a good hosting company, and developing content that will make your readers want to keep coming back for more.

      Then, you wake up in the middle of the night with a chilling thought: You’ve forgotten to include an opt-in list on your site!

      Quickly you hop online and scour the Internet for in-depth articles and expert advice and you discover that the key to Internet marketing success - no matter if you have a basic blog, an online storefront, or a membership website - is to have an email opt-in list so that you can gather your visitor’s email addresses and begin marketing to them directly.

      The cold, hard reality sets in that by not offering your visitors a way to subscribe for ongoing information, you’re losing money. So, you spend big bucks to hire a professional to develop an opt-in form for you, and to write content for the periodic emails that you sent out.  After several months, you’ve spent a lot of money and have built a large list - but are generating very few sales from your list.

      You’re baffled.  You know that other people are making money from their lists, so why aren’t you able to as well?

      Well, I can tell you from personal experience that the most common mistake most beginners - and yes, many seasoned Internet marketers make as well - is that they jump right into their list building without developing a solid email marketing business plan first.  Instead, you probably did what most people do and chose a topic that you thought would be hot and that therefore would make you money hand over fist. 

      Then, you found out the hard way that this isn’t the way that it works.  Now what do you do?

      OVERVIEW: MAKING THE MOST OF YOUR EMAIL MARKETING

      ––––––––

      People from all walks of life, everywhere around the world, have discovered that using email marketing for their blogs and business can be incredibly effective.  That’s because email is cost effective - in most cases it’s free to use - and it’s a great way to stay in touch with friends, family and especially customers by letting them know about promotions and new products or services.

      I’ll be the first to admit that developing an email opt-in list can be somewhat of a challenge.  If you’re just beginning to build your list an easy way to start is with your existing customers or with current readers of your blog or website.  Once you get started you’ll discover that your list will start to grow organically when your current subscribers forward emails that you’ve sent to their friends or business associates, essentially providing a personal referral.  With this in mind, always include an easy way for people that read your email marketing messages to subscribe.

      Persistence and regularity are two of the keys to success with email marketing.  It’s unrealistic to expect people to

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