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    2016 Indie Author State of the Union: Indie Author State of the Union, #2
    2016 Indie Author State of the Union: Indie Author State of the Union, #2
    2016 Indie Author State of the Union: Indie Author State of the Union, #2
    Ebook138 pages1 hour

    2016 Indie Author State of the Union: Indie Author State of the Union, #2

    By Michael La Ronn

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    About this ebook

    The publishing industry changes so fast it's hard to keep up.

    On any given day there are at least dozens of news articles for authors. You could spend hours reading them all. Odds are, you could also be using that time to write your next book.

    News You Can Use—All in One Place.

    The Indie Author State of the Union is a roundup that covers the most important publishing industry news, books, podcasts, and courses of the year that you might have missed.

    It will help you make better business decisions and sell more books.

    Author business coach Michael La Ronn spends hours researching the news so you don't have to. Every chapter is quick and actionable so you can apply it immediately to your writing business.  

    What's in This Year's State of the Union?

    In this year's edition you'll discover:

    * What's happening with Amazon, Nook, Kobo, Apple and more

    * A new YouTube channel for authors that will blow your mind

    * Why libraries are the next battleground for indies and how you can join the front lines

    * How to write 2 million words a year

    * 22 Marketing tools that will improve your book sales

    * Important business updates to help you avoid lost sales, fines, and lawsuits

    And much more!

    Are you ready to become a smarter authorpreneur?

    Buy the 2016 Indie Author State of the Union today and build your author platform.

    LanguageEnglish
    PublisherAuthor Level Up LLC
    Release dateDec 13, 2015
    ISBN9781519915351
    2016 Indie Author State of the Union: Indie Author State of the Union, #2
    Author

    Michael La Ronn

    Science fiction and fantasy on the wild side! Michael La Ronn is the author of many science fiction and fantasy novels including The Last Dragon Lord, Android X, and Eaten series. In 2012, a life-threatening illness made him realize that storytelling was his #1 passion. He’s devoted his life to writing ever since, making up whatever story makes him fall out of his chair laughing the hardest. Every day. To get updates when he releases new work + other bonuses, sign up by visiting www.michaellaronn.com/list

    Read more from Michael La Ronn

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      Book preview

      2016 Indie Author State of the Union - Michael La Ronn

      2016 Indie Author State of the Union

      2016 Indie Author State of the Union

      Build Your Author Platform, Stay Up-To-Date, and Sell More Books

      Michael La Ronn

      Copyright 2016 © M.L. Ronn. All rights reserved.

      Published by Author Level Up LLC.

      Version 2.0

      Cover Design by Pixelstudio.

      For more helpful writing tips and advice, subscribe to the Author Level Up YouTube channel: www.youtube.com/authorlevelup.

      The original version of this book, published in 2015, had an abundance of hyperlinks to articles referenced in the text. However, due to the nature of the Internet, many of them are no longer available. For this reason, I’ve made the decision to remove all hyperlinks in this book to sources. You can still view the original links in the Sources section.

      Praise for the Indie Author SOTU

      [The 2014/2015 Indie Author State of the Union] saved me time, connected me to the important topics and trends in self-publishing in 2014 and put some author resources on my radar I may have missed if I did not read this book. —George Rodriguez, author of Simple Time Management Tips

      An excellent summary of the biggest and most influential developments in the indie publishing world. —DeAnna Cameron, author of California Belly Dance Romance series

      [I]f you're new to the industry, or just need to catch up on [what] you've missed, this book is for you. —M.A. Brotherton, author of the Seven Keys Saga

      Tons of great information and insight! Every indie author should read this book. —D. Mayne

      La Ronn doesn’t just rehash the latest trends. He’s selective, insightful, and readable. —Word Crafter

      What's New in This Year's SOTU

      Being an authorpreneur is tough, but it doesn’t have to be that way.

      The biggest problem indie authors face today is not a lack of information—it’s too much of it. So much that it’s hard to know what to use and what to ignore. Combine that with misinformation and it’s no wonder why so many indie authors make critical mistakes.

      This book will help you avoid many of those missteps.

      Who I Am

      I’m Michael La Ronn, author of over 20 books. I also co-host the To Be Read Podcast, which broadcasts weekly on YouTube, and am the founder of Author Level Up, a YouTube channel that publishes business, craft and marketing videos for authors every week.

      I’m an authorpreneur, speaker, and consultant. I’m a part-time writer who has built a publishing business despite working a demanding job in the insurance industry, planning a wedding, and taking care of my infant daughter. Life always tried to get in the way, but I never let it stop me. 

      I made a promise to myself that I would stay in the shadows until I had at least 20 books, so that I could give myself plenty of time to figure out how to be a successful author. Nothing pisses me off more than bad advice, so you’ll get no fluff or puffery from me. 

      But I wasn’t always this confident. During my first year of publishing, I made every mistake in the book. 

      I followed advice blindly. 

      I hunted for shortcuts.

      I spent a lot of money on stuff that didn’t help my business.

      I chased trends.

      I didn’t understand that it takes patience, humility, and insanity to be successful. 

      After spending an exorbitant amount of money on a marketing campaign that produced less than a 1% return, I swore that I would never make that mistake again.

      I devoted myself to becoming a knowledgeable industry professional. I followed the major blogs and podcasts, I read all the recommended writing books, and I connected with successful authors.

      I did this for myself, but I soon realized that I wasn’t the only author out there who wanted to be a smarter authorpreneur but didn’t know how to filter through all the noise.

      That’s why I created the Indie Author State of the Union: To share a snapshot of the publishing industry with authors so they can make better business decisions. 

      What You’ll Find in This Book

      You’ll learn the biggest publishing industry news that affects indie authors. You’ll also discover the best books, podcasts and courses released in the last calendar year. Almost every indie author will find something unexpected and useful in this book. 

      Reading this book will make you a smarter authorpreneur so you can operate at your very best. 

      Even better, I completely redesigned the book this year from the ground up.

      * Every article in this book is actionable. You’ll be able to apply almost every tip to your situation immediately. When I was writing this collection, I asked two questions about everything I encountered: Do authors need to know it, and if so, can they apply it? Only the most practical advice made it into these pages.

      * The book is divided into themed sections: Ebook retailers, traditional publishing, libraries, copyright/legal, marketing, etc. You can quickly scan the book and jump to the sections you’re most interested in. 

      * The news is objective as possible, but I’ll be commenting on it more this year. Readers told me that they wanted to hear my opinions, so for better or worse, they’re going to get it! However, the reporting is still objective. I keep my opinions confined to the end of each article, and you can refer to the Sources section to check out all my sources for yourself. 

      So without further ado, welcome to the Indie Author State of the Union. I had a blast writing this book. It’s awesome to have you here. 

      I wish you all the best in your author career, and I hope this is the most helpful book you’ll read all year.

      Book Retailers

      One of my favorite parts of the Indie Author State of the Union is following book retailers. 

      Keeping track of Amazon, Barnes & Noble, Kobo, etc. is a very smart thing to do, but most authors don’t bother. They just react whenever a change happens.

      But when you’re proactive, you can make the algorithms work for you.

      Here’s what happened with the big ebook retailers last year. Take the information in this chapter and use it to sell more books.

      Amazon

      No discussion of the publishing industry would be complete without Amazon. 2015 was an interesting year for the company. While there were some important news items—such as the company’s forays into the textbook and children’s book markets, negotiations with the Big Five, and its remodeling of the Kindle Unlimited payment program—many of the products and expanded services the company offered this year felt like quiet changes that will

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