Breakthrough Selling (Review and Analysis of Farber and Wycoff's Book)
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About this ebook
This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best salespeople have succeeded by providing outstanding customer service. According to Farber and Wycoff, the key to success lies in the ability of an organisation’s salespeople to become true partners with their customers. By reading this summary, you will learn how to develop customer-building strategies in order to make breakthrough sales.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your sales skills
To learn more, read "Breakthrough Sales" and discover the strategies of the best salespeople that can help your company to make breakthrough sales.
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Breakthrough Selling (Review and Analysis of Farber and Wycoff's Book) - BusinessNews Publishing
Book Presentation:
Break-Through Selling by Barry Farber and Joyce Wycoff
Book Abstract
Important Note About This Ebook
Summary of Break-Through Selling (Barry Farber and Joyce Wycoff)
Book Abstract
Main Idea
In the final analysis, everybody sells something... but not everybody sells well.
Breakthrough selling means to develop customer-building sales strategies which are necessary to succeed in today’s highly competitive business environment. The concepts of breakthrough selling are actually quite straightforward to comprehend but exceptionally difficult to apply day-in and day-out. Perhaps that’s why selling is one of the modern economy’s most lucrative professions.
The ideas of breakthrough selling can propel a sales person to great success while allowing them to develop a high quality of life.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. Personal breakthroughs
Main Idea
The sales process begins with the right attitude in the mind of the sales person. One person with the right attitude can achieve more than an army of people with the wrong attitude.
Supporting Ideas
When Harvard Business School conducted a study of the factors that are critical to success in sales, they identified:
Attitude
Information
Intelligence
Skill
This