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    Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book)
    Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book)
    Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book)
    Ebook33 pages20 minutes

    Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".

    This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history’s most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company’s entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy.

    Added-value of this summary: 
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge 

    To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806222688
    Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book)

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      Book preview

      Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book) - BusinessNews Publishing

      Book Presentation: Bottom-Up Marketing by Al Ries & Jack Trout

      Summary of Bottom-Up Marketing (Al Ries & Jack Trout)

      Book Abstract

      Main Idea

      Most traditional marketing is carried out top-down. That is, the senior management decide on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy.

      However, history’s most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company’s entire marketing strategy.

      Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization

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