Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Winning Behavior (Review and Analysis of Bacon and Pugh's Book)
    Winning Behavior (Review and Analysis of Bacon and Pugh's Book)
    Winning Behavior (Review and Analysis of Bacon and Pugh's Book)
    Ebook42 pages32 minutes

    Winning Behavior (Review and Analysis of Bacon and Pugh's Book)

    By BusinessNews Publishing

    ()

    Read preview

    About this ebook

    The must-read summary of Terry Bacon and David Pugh's book: "Winning Behavior: What the Smartest, Most Successful Companies Do Differently".

    This complete summary of the ideas from Terry Bacon and David Pugh's book "Winning Behavior" shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as “behavioural differentiation”. In their book, the authors explain that behavioural differentiation has now become the foundation for a sustainable competitive advantage, with the new imperative in business being to organise your firm to consistently out-behave your rivals. This summary will teach you how to improve your leadership, culture, processes, reward systems and infrastructure in order to deliver exceptional behaviour every time.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Winning Behavior" and discover the key to out-behaving your rivals.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511017050
    Winning Behavior (Review and Analysis of Bacon and Pugh's Book)

    Read more from Business News Publishing

    Related to Winning Behavior (Review and Analysis of Bacon and Pugh's Book)

    Related ebooks

    Study Aids & Test Prep For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Better Together: Behavioural Science + Data Science

      May 1, 2020

      IMAGINE THIS SCENARIO: You are designing a new customer experience to drive a shift in customer behaviour. You have reviewed the reports and dashboards describing current behaviour. You have asked customers how they felt and incorporated their feedba

      5 min read

    • Article

      10 Reasons Social Selling Is Failing

      Nov 2, 2016

      1. LACK OF CONTENT Your social selling program isn’t going to work without content. You may want to make noise on the social channels, and you may want attention. You can’t have attention without content. Salespeople without content are unarmed. 2.

      2 min read

    • Article

      How Social Media Encourages Consumption

      May 1, 2020

      When it comes to making decisions about saving money for the future, many of us are ‘grasping at straws’. Why is that? Figuring out how much to save for the future is no easy task — and the fact that many of us will now live to be 100 makes it even h

      6 min read

    • Article

      Selling Ain’t Telling

      May 5, 2020

      A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this

      4 min read

    • Article

      7 Dangerous Misconceptions

      May 26, 2022

      This is the belief that being first to market and owning assets, create a sustainable position. In some businesses – like aircraft engines or mining – that’s still true. But in most industries a first-mover advantage doesn’t last. Almost any early-st

      1 min read

    • Article

      Social Media Tips for Finance Professionals — And Everyone Else

      May 1, 2018

      According to a recent survey, 85 per cent of financial advisors in the U.S. are using social media for business. As a direct result of social media use, these ‘social advisors’ gained new clients resulting in nearly $5 million in average asset gain.

      2 min read

    • Article

      New Breed of Buyers

      Oct 29, 2020

      Luxury — just like the internet — is a truly global phenomenon. Its sellers are global. Its buyers are global. Even the aspirants are truly global. Luxury goods are often bought by buyers outside their home countries because shopping is such an inali

      2 min read

    • Article

      The World Is Your Oyster

      May 23, 2018

      The World Is Your Oyster
      5 min read

    • Article

      Claiming Your 4 Superpowers

      Jan 21, 2021

      Claiming Your 4 Superpowers
      4 min read

    • Article

      SEO When You’re Rebranding

      Dec 24, 2020

      SEO When You’re Rebranding
      1 min read

    • Article

      Loyalty Can't Be Bought

      Apr 1, 2019

      Loyalty Can't Be Bought
      6 min read

    • Article

      Staying On Top

      Nov 15, 2020

      Despite being one of New Zealand’s most loved and trusted brands, as the lens of society changes the demand for ethical products has risen. Meaning, Whittaker’s needed a long-term plan to retain its increasingly consumer conscious consumer base. Good

      2 min read

    • Article

      A Fix For Broken Customer Research

      Oct 14, 2019

      There is often a gap between what we say and what we do. You, for example, may say you are going to take up dancing lessons and find that six months have miraculously passed and you still haven’t Googled ‘tap dancing for adults’. This is nothing new

      3 min read

    • Article

      Vulnerability And Gender

      Jun 24, 2019

      Vulnerability And Gender
      3 min read

    • Article

      Strengthening Yourcompetitive Advantage

      Jun 30, 2021

      • Have you developed an up-to-date profit and loss statement?• Do you understand your current strengths and weaknesses?• Have you clearly articulated what needs to change in your organisation, and why?• Have you clearly mapped your change process? Ar

      2 min read

    • Article

      Editor's Note

      Oct 14, 2019

      Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

      2 min read

    • Article

      Simple Works

      Jun 17, 2018

      Simple Works
      2 min read

    • Article

      Competitive Strategy

      May 26, 2022

      How do you score? Once you've read this section, turn to page 32 to rate how you score on revenue growth readiness in Pillar 1 ■

      1 min read

    Related categories

    Reviews for Winning Behavior (Review and Analysis of Bacon and Pugh's Book)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Winning Behavior (Review and Analysis of Bacon and Pugh's Book) - BusinessNews Publishing

      Book Presentation

      Winning Behavior by Terry Bacon and David Pugh

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Winning Behavior (Terry Bacon and David Pugh)4

      1. The concept of behavioral differentiation

      2. The four frontiers of behavioral differentiation

      3. How to create and sustain behavioral differentiation

      Book Abstract

      MAIN IDEA

      Winning companies don’t necessarily have better products or lower prices than their competitors. Instead, they treat their customers better than anyone else. In this way, they earn what can be termed as behavioral differentiation (BD) – they differentiate themselves by treating their customers better.

      Accordingly, highly successful companies organize themselves around the ideal of providing exceptional service to their customers. Their leadership, culture, processes, reward systems and infrastructure are all geared towards making the delivery of exceptionally good behavior the norm rather than the exception. In this way, behavioral differentiation becomes the foundation for a sustainable competitive advantage.

      The new imperative in business today is not to keep coming up with new and improved products, or to drive prices down continually lower. Instead, the challenge today is to organize your firm to consistently out-behave your rivals.

      "We believe that behavioral differentiation is emerging as the final frontier in competitive strategy. It is the one domain of differentiation where you can still achieve and sustain significant gains. To be sure, it’s not a substitute for product quality, price competitiveness, or customer satisfaction. Among excellent companies today, these are requisites. Without them, you will not even be in the game. But when you and your rivals all have met these criteria, behavioral differentiation can turn the tide in your favor. It can make the difference when your customers are unable to tell you and your competitors apart on technical capability, product quality,

      Enjoying the preview?
      Page 1 of 1