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    The Microsoft Way (Review and Analysis of Stross' Book)
    The Microsoft Way (Review and Analysis of Stross' Book)
    The Microsoft Way (Review and Analysis of Stross' Book)
    Ebook39 pages25 minutes

    The Microsoft Way (Review and Analysis of Stross' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Randall E. Stross' book: "The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition".

    This complete summary of the ideas from Randall E. Stross' book "The Microsoft Way" shows that, for one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing. In his book, the author reveals that the success of Microsoft is actually the direct result of three factors: the company's ability to hire and retain intelligent employees, the application of bright ideas to developing new software products and an eagerness to use market feedback intelligently to improve successive product generations. This summary demonstrates how each of these factors is beneficial and how they all come together to form the successful, world-class company that is Microsoft.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Microsoft Way" and discover the secrets behind the success of this great company.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016701
    The Microsoft Way (Review and Analysis of Stross' Book)

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      Book preview

      The Microsoft Way (Review and Analysis of Stross' Book) - BusinessNews Publishing

      Book Presentation The Microsoft Way by Randall E. Stross

      Book Abstract

      Important Note About This Ebook

      Summary of The Microsoft Way (Randall E. Stross)

      Part 1: Microsoft Basic Elements of Success

      Part 2: Microsoft and the Home Market

      Part 3: Microsoft and the Information Superhighway

      Part 4: Microsoft as a Potential Monopoly

      Part 5: The Microsoft Legacy

      Book Abstract

      MAIN IDEA

      For one reason or another, most people seem to assume Microsoft’s success has been the result of predatory marketing.

      In reality, the success of Microsoft is the direct result of three factors:

      The company’s ability to hire and retain intelligent employees.

      The application of bright ideas to developing new software products.

      An eagerness to use market feedback intelligently in improving successive generations of products.

      All of these factors are useful and beneficial, but what really ties everything together at Microsoft is the company’s ability to learn from and then adapt to changing market conditions. In effect, the company has reinvented itself several times over as the market it seeks to address has moved. The recent makeover and change of emphasis to bring an Internet awareness to its products in recent times has been an illustrative demonstration of Microsoft’s adaptiveness as an organization.

      And it is that adaptiveness, combined with the effective harnessing of intelligent thought and reasoning, that will position Microsoft to move forward into the uncharted future with its usual trademark aggressiveness and confidence. Rather than trying to find ways to restrain the Microsoft juggernaut, business would be much better served if it concentrated on developing new and better ways to emulate what Microsoft does right.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized

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