The Best Service Is No Service (Review and Analysis of Price and Jaffe's Book)
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About this ebook
This complete summary of the ideas from Bill Price and David Jaffe's book "The Best Service Is No Service" shows that customers don't want a "relationship" with a company - they want to buy their product and they want it to work. In fact, customer service relationships are associated by most people as negative since you only need them when something goes wrong. In their book, the authors explain seven strategies that companies should use to eliminate the need for customer service altogether. This summary explains each of these strategies and is a practical and applicable guide to improving your customer experience.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Best Service Is No Service" and find out why you should forget about customer service altogether and save your company time and money.
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The Best Service Is No Service (Review and Analysis of Price and Jaffe's Book) - BusinessNews Publishing
Book Presentation:
The Best Service Is No Service
by Bill Price and David Jaffe
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Best Service Is No Service (Bill Price and David Jaffe)
Book Abstract
MAIN IDEA
Customers buy your products and services because they want to enjoy or use what’s offered to achieve their own goals. They aren’t generally seeking to form a relationship
with your service department. That only needs to happen if things go wrong. Therefore, instead of measuring how effective your customer service department is at dealing with problems and other issues, a much better idea is to do everything feasible to eliminate entirely the need for customers to seek service help at all.
In other words, change your metrics. Don’t measure how many customers you provide service to. Figure out what you need to do to eliminate altogether the demand for customer service. Adopt the mantra the best customer service you can deliver is none at all because your customers are happy with what they’ve purchased and don’t need any more help. There are seven principles you can and should follow to lead to this no service
ideal:
"We have been building the seven Principles for many years, frustrated both as consumers and as customer service practitioners. Our goal is to raise the bar for customer service while reducing the need for customer service, no less. We present a new approach for companies to take: that the Best Service companies can provide to their customers (and to their prospects) is to ensure that everything works so well and is so clearly laid