The Southwest Airlines Way (Review and Analysis of Gittell's Book)
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About this ebook
This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to copy Southwest have focused solely on operational issues. However, despite following these same strategies, no other airline has yet been able to successfully clone Southwest’s success. This summary provides readers with an insight into the "secret sauce" of Southwest and all of the operational factors that come together to ensure its success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Southwest Airlines Way" and discover the secrets behind the success of this major airline company.
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The Southwest Airlines Way (Review and Analysis of Gittell's Book) - BusinessNews Publishing
Book Presentation: The Southwest Airlines Way by Jody Gittell
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Southwest Airlines Way (Jody Gittell)
1. 10 Organizational Relationships
2. The Southwest Business Environment
3. The Southwest Business Techniques
Book Abstract
Main Idea
By any measure, Southwest Airlines has been the standout success story of the U.S. airline industry. Among its accomplishments:
In a highly volatile industry, Southwest has been profitable every year except for the year in which it was established. That means by 2003, Southwest has been profitable for 31 years.
For most of 2002, Southwest’s $9 billion market capitalization has exceeded the combined market capitalization of every other U.S. airline.
Southwest rates consistently high in Fortune Magazine’s 100 Best Companies to Work For in America
and from 1992 to 1996 also won the airline industry’s Triple Crown
– the fewest delays, complaints and mishandled bags.
Clearly, Southwest is doing something right. Most attempts to copy Southwest have focused solely on operational issues:
Flying just one aircraft type – to cut down on training and maintenance costs.
Using smaller, less congested airports – to avoid schedule disruptions caused by multiple aircraft demands.
Eliminating meal service and seating assignments – to allow aircraft to be turned around more rapidly.
Despite following these same strategies, however, no other airline has yet been able to successfully clone Southwest’s success. What’s missing is the secret sauce
Southwest uses to make all these operational factors come together effectively and efficiently. Lying at the heart of the Southwest success story are three elements:
10 organizational practices which build relationships between managers and frontline employees and among employees.
An environment which emphasizes shared goals, shared knowledge and mutual respect.
Sound communication techniques which are frequent, timely and focused on solving problems.
Note especially the fact all ten of these