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    Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
    Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
    Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
    Ebook40 pages36 minutes

    Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking".

    This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022139
    Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)

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      Book preview

      Word of Mouth Marketing (Review and Analysis of Sernovitz's Book) - BusinessNews Publishing

      Book Presentation: Word Of Mouth

      Marketing by Andy Sernovitz

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Word Of Mouth

      Marketing (Andy Sernovitz)

      Book Abstract

      MAIN IDEA

      Word of mouth marketing really isn’t about marketers or even marketing. It’s all about creating happy customers and making them your best advertisers. If people like what you do, they will want to tell their friends about your product or service as well. This is word of mouth marketing in a nutshell.

      The characteristics that make word of mouth marketing great for your business are:

      It works for any kind of product, any kind of service and any kind of company or organization, even non-profits.

      You don’t need a marketing budget for word of mouth. You replace capital expenditure with creative thinking to make it work.

      Word of mouth marketing is often so simple and so obvious people forget to try it.

      You can do it yourself. You don’t have to hire an expensive agency to create impressive word of mouth for you.

      Word of mouth marketing isn’t about marketers or marketing. It’s about real people and why those real people would want to talk about you and your stuff. Word of mouth marketing works for any kind of product or service. It also works for causes, ideas, charities and organizations – anything you want people to talk about. Marketing shouldn’t be hard, and the best marketing never is. People love to talk. Word of mouth marketing is about earning that good conversation.

      – Andy Sernovitz

      About the Author

      ANDY SERNOVITZ is

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