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    Successfully Marketing Your Business in 2014: Discover why information, reach and community matter!
    Successfully Marketing Your Business in 2014: Discover why information, reach and community matter!
    Successfully Marketing Your Business in 2014: Discover why information, reach and community matter!
    Ebook34 pages17 minutes

    Successfully Marketing Your Business in 2014: Discover why information, reach and community matter!

    By Dana Lorton

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    About this ebook

    In this report you'll discover: why it literally pays to listen to your market (and yes they're talking, you just have to listen), the power and value of providing information, why “reach” is so darn important to a small business and the benefits of community involvement.

    If you're tired of seeing the big brands continue to get bigger while you struggle just to keep the doors open, then only you can do something about it and you can start right now!

    LanguageEnglish
    PublisherDana Lorton
    Release dateFeb 3, 2014
    ISBN9781311214669
    Successfully Marketing Your Business in 2014: Discover why information, reach and community matter!

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      Book preview

      Successfully Marketing Your Business in 2014 - Dana Lorton

      CHAPTER 1: INFORMATION

      p04

      Note: For the sake of simplicity, I’ll be using a dentist as a reference when giving examples throughout the book.

      According to a Pew Research study 85% of US adults use the internet, a lot wouldn’t you say? However, when we narrow it down even further the study also reveals that 96% of college graduates are online in addition to 96% of those with incomes of 75K or more!

      All told, that’s a lot of people online! And you know what? They’re all doing one thing, consuming information, and their doing so at a rapid pace that shows no signs of slowing.

      You might be asking yourself, What types of information? Well let’s start with the 5 Ws:

      Who – Who is Dr. Soandso?

      What – What is periodontal disease?

      Why – Why do I need a yearly dental check-up?

      When – When should I see a dentist for a toothache?

      Where – Where is Dr. Soandso located?

      But it doesn’t stop there, there’s

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