The Power of Branding
By Adam Sinicki
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About this ebook
When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identity for itself.
Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.
Why? Often it comes down a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.
Adam Sinicki
Adam Sinicki is a health and fitness writer with an interest in human performance. Adam is best known for his YouTube channel “The Bioneer”, where he discusses functional training, brain training, productivity, flow states, and more. Adam has been working as a writer for over ten years, specializing in health, fitness, technology, and self-development. During this time, he has researched countless topics relating to health and fitness. He also holds a personal training diploma, and BSc in psychology from Surrey University, alongside experience in several martial arts, rock climbing, and bodybuilding. Adam’s other career highlights include creating the hit mobile app Multiscreen Multitasking, working as a technology journalist and presenter for Android Authority, an assistant editor at Writers’ News magazine, and penning two business and programming books published by Apress Media. He juggles these multiple commitments using the very same productivity tips that he shares on his channel! When Adam isn’t training or writing, he enjoys synthwave musc, action movies, gaming, comics, eating sandwiches, and spending time with his wife and daughter in Oxfordshire, UK.
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