Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
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About this ebook
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
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Reviews for Design a Better Business
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- Rating: 5 out of 5 stars5/5This is an easy-to-follow guide on how to apply design tools to business. The book is visually appealing, well organized, and easily understood. The authors take the mystery out of design and make it accessible to business people. The reader is led through the design process step by step. This is the book for anyone who has wanted to know how to apply design to business strategy and innovation.