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    Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
    Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
    Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
    Ebook41 pages30 minutes

    Understanding Consumer Behavior: Cracking the Code of Consumer Psychology

    By Mark Nelson

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    About this ebook

    Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 20, 2016
    ISBN9781370556212
    Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

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    Book preview

    Understanding Consumer Behavior - Mark Nelson

    Understanding Consumer Behavior

    Cracking the Code of Consumer Psychology

    By: Mark Nelson

    Copyright

    Copyright © 2016 by [buysoak]. All Rights Reserved

    No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

    buysoak@gmail.com

    www.buysoak.co.uk

    Disclaimer

    This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.

    The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this eBook.

    Contents

    Understanding Consumer Behavior

    Disclaimer

    Introduction

    Welcome

    1. Defining Consumer Behavior

    What is consumer behavior?

    Why consumer behavior is important

    2. Psychological Factors

    Motivating consumers

    Dealing with uncertainty

    How personality affects consumers

    Consumer learning

    The impact of reference groups

    3. Understanding Purchasing Behavior

    How consumers buy

    How organizations buy

    What happens after the purchase?

    Conclusion

    Applying consumer behavior to marketing tactics

    Next steps

    Introduction

    Welcome

    - For marketers, your professional life is all about creating and keeping customers. The more you understand your consumers, and their behaviors, the better you'll be in doing just that. In this course, I'll share with you a structured way to think about consumer behavior.

    I'll share certain psychological factors, such as what motivates consumers, how they react to other consumers, and how their personality has such a big impact on what they buy. I'll also cover the step by step process that consumers use in just about every buying situation. If you work in marketing now, this course can help you sharpen your skills, and add

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