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    How to Build a World-Class Internet Lead Generation Program
    How to Build a World-Class Internet Lead Generation Program
    How to Build a World-Class Internet Lead Generation Program
    Ebook49 pages36 minutes

    How to Build a World-Class Internet Lead Generation Program

    By Peter Geisheker

    4.5/5

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    About this ebook

    Learn step-by-step how to build an Internet lead generation program that provides you with a steady supply of fresh leads and new customers. In this ebook you will learn:

    * What is inbound content marketing and how to use it correctly to attract targeted people within your industry or niche market to your website.

    * The biggest secret for being successful with social media marketing for driving traffic to your website and generating leads.

    * How to use remarketing advertising to inexpensively increase leads, sales, and brand recognition.

    * The 3 stages of an Internet Sales Funnel.

    * How and where to advertise on the Internet to drive highly targeted traffic to your website.

    * How to convert a much higher percentage of your website traffic into leads and customers by using dedicated sales-based landing pages.

    * How you can lower your Internet advertising costs by up to 30% simply by testing different ads to increase your ad click-through-rate.

    * Checklists for setting up your website, social media, Facebook advertising, Google advertising, email marketing, and landing pages.

    * Recommended Growth Hacking resources.

    LanguageEnglish
    PublisherPeter Geisheker
    Release dateJan 29, 2017
    ISBN9781370286836
    How to Build a World-Class Internet Lead Generation Program
    Author

    Peter Geisheker

    I am the CEO of The Geisheker Group, Inc., a digital marketing agency and Google Partner. I specialize in building and managing Internet marketing programs for B2B companies. As a recognized marketing expert I have been quoted in Inc. Magazine, Money Magazine, Fortune Small Business Magazine, Entrepreneur Magazine, The New York Times, The Washington Post, The Chicago Daily Herald, InfoWorld Magazine, CIO, QSR Magazine, NBC News, MSNBC.com, Nation’s Restaurant News, CNNMoney.com, Yahoo Finance, TheStreet.com, ELDR Magazine, Corporate Report Wisconsin, Credit Union Business Magazine, and the US Post Office's Deliver Magazine.

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    Reviews for How to Build a World-Class Internet Lead Generation Program

    4.5/5

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    • 5/5
      Must read for those interested in practically generating sales leads!
    • 4/5
      A great insight into lead generation for starting online business
    • 4/5
      Pretty good book. Distilled information to help you get through the clutter. It’s a great place to get started.

    Book preview

    How to Build a World-Class Internet Lead Generation Program - Peter Geisheker

    How to build a world-class Internet lead generation program

    Learn step-by-step how to build an Internet lead generation program that provides you with a steady supply of fresh leads and new customers!

    By Peter Geisheker

    Smashwords Edition

    Copyright © 2017 by Peter Geisheker.

    All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Peter Geisheker, except in the case of brief quotations embodied in reviews and certain other non-commercial uses permitted by copyright law.

    www.geisheker.com

    peter@geisheker.com

    Table of Contents

    About the author, Peter Geisheker

    What is an Internet Lead Generation System

    The 3 stages of the Internet Sales Funnel

    The Lead Generation System

    B2B Inbound Content Marketing: Why the 2 biggest excuses for not doing it are completely false

    The financial reward for testing hundreds of different Internet ads

    Lead Program Checklist 1: Website Setup

    Checklist 2: Social Media Account Setup

    Checklist 3: Facebook Advertising

    Checklist 4: Google AdWords Setup

    Checklist 5: Email marketing setup

    Checklist 6: Landing Page Setup

    Additional Internet Marketing Resources

    About the author, Peter Geisheker

    I am the CEO of The Geisheker Group Marketing Firm (www.geisheker.com). I have been performing Internet marketing since 1997 and I specialize in creating Internet lead generation programs for B2B companies.

    I have been quoted in Inc. Magazine, Entrepreneur Magazine, FORTUNE Small Business Magazine, Money Magazine, The New York Times, The Washington Post, The Chicago Daily Herald, InfoWorld Magazine, CIO, QSR Magazine, NBC News, MSNBC.com, Nation's Restaurant News, Yahoo Finance, CNNMoney, and Search Engine Watch.

    How to contact me

    Email is always the best way to reach me. peter@geisheker.com.

    Connect with me on Social Media

    Connect with me on LinkedIn at: https://www.linkedin.com/in/geisheker

    NOTE: For Linkedin use the email address peter@geisheker.com to connect with me.

    Connect with me on Twitter at: https://twitter.com/geisheker

    Connect with me on Facebook at: https://www.facebook.com/geisheker

    What is an Internet Lead Generation System

    If you want to be successful in today's hyper-competitive global marketplace, it is essential that you build an inbound content marketing lead generation program to attract and nurture a large audience of people in your niche market so over time you can convert them into leads and customers.

    What is an inbound content marketing lead generation program?

    An inbound content marketing lead generation program is a system for creating free content that is valuable to the people in your niche market and then promoting that free content using paid Internet advertising. This is how you attract people in your niche market to go to your website and enter your sales funnel. Think of the free content you create as a magnet to attract people in your niche market to click on your ads and go to your website.

    The free content you create and promote to your niche market may include blog posts, ebooks, white papers, reports,

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