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    Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers
    Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers
    Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers
    Ebook43 pages26 minutes

    Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers

    By Anita Nipāne

    3.5/5

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    About this ebook

    If you are a startup owner or novice blogger, you most probably need to decide on your branding and create a logo for your business. Don’t be misled by thinking that you just need a good designer to have a good logo. Actually the result you will get mainly depends on you as a business owner or a marketer, because nobody knows your company or project as well as you do. Even the most experienced and professional designer won’t be able to create an appropriate logo for your business unless you understand the main principles of a good logo design and guide him to the right direction. Therefore the more educated you are, the better result you will get. 
    This book won’t teach you how to technically design a logo. It is not meant for professional designers either. This book is for small company owners, bloggers and even marketers who want to be sure that their logo is well designed. Its purpose is to introduce you to the main logo designing principles. After reading it you will understand the psychology of shapes, the meaning of colors in branding and importance of responsive logo design and you will know how to test your logo to make sure it will work. This book is a short, but useful introduction to a broad and complex topic. As you can see from the number of pages it is a rather quick read. You can probably read it in an hour or two because it’s purpose is not to make a professional designer from you, but to give you quick guidelines, how to evaluate any logo you see and create your own logo according to the best practices. After reading this book you will be able to avoid the most often amateurish mistakes and will know many free or low priced resources you can use on the Internet.

    LanguageEnglish
    PublisherAnita Nipāne
    Release dateFeb 24, 2017
    ISBN9781386255833
    Effective Logo Design: Guidelines for Small Business Owners, Bloggers, and Marketers

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    Reviews for Effective Logo Design

    3.5/5

    15 ratings3 reviews

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    • 3/5
      Had some helpful information, but nothing new that you can't learn in a quick google search. I wish it would have gone more in depth with target market psychology and logos for specific types of businesses. A quick read for those who know little or nothing about branding. I was a bit annoyed because it seemed like the author was primarily promoting her other books and online courses.
    • 4/5
      Decent starting point. However one would definitely need to continue the pursuit of knowledge in this field with more books. This book specifies this in its introduction though..
    • 1/5
      There is nothing in this you couldn't find with a five-minute Google search.

    Book preview

    Effective Logo Design - Anita Nipāne

    About author

    ANITA NIPANE HAS MORE than 10 years of experience in marketing and has graduated MBA Marketing at Riga Business School. She is also Udemy instructor and has more than 5000 students from 119 countries. In her free time, she blogs at www.digginet.com where she shares useful and practical information about creating well-designed visuals for marketing. She is not a professional designer but has a long experience as a marketing manager and her everyday job involves evaluating the results of professional graphic designers and making sure that the designs they have created will work well for marketing purposes.  She has also been responsible for branding and rebranding of several companies. And yes, a long time ago she graduated art school, too, where she learned most of the design principles that she teaches in this book. In short, she is the person that unifies marketing and graphic design.

    Your Free Gift

    DO YOU NEED TO CREATE images and simple banners for your webpage, blog, and social media? 

    The good news is – you don't need to hire a designer or buy expensive software to create visuals for the web. You can do it YOURSELF and with FREE tools. Thanks to the different resources that are available on the Internet. There are so many easy and quick solutions out there! Read my book "100+ Free Tools to Create Visuals for Web & Social Media" and learn how to: 

    get royalty free images even for commercial purposes

    edit photos and create web banners with free online editors

    pick tasteful color combinations for your brand and web banners 

    create simple animated gif banners 

    take and edit screenshots as well as record tutorial videos from your screen 

    remove the background from any image (no Photoshop or

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