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The Little Book of Charisma: Applying the Art and Science
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Charisma=C, Art=A, Science=S, Practice=P The most skillful performers and communicators understand and apply the best of art and science. You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you. The book is a breathless, informative and funny journey through factors contributing to excellence in communication, from the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap, which emotions to build in an audience (and in which order).
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David Hodgson
David Hodgson is a training consultant and author who works with teachers and students across the UK and abroad. He has written a number of books to help teachers and students thrive in the classroom and beyond.
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