Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability
By Beba Rakic and Mira Rakic
()
Currently unavailable
Currently unavailable
About this ebook
Sustainability is imperative. This book is "software" (the sustainability-oriented mindset) for "hardware":
- Organizations – the sustainability of organizations
- Governments – the sustainability of governments
- Individuals – the sustainability of individuals
- Academics – the understanding of the influence of the sustainability mindset in science and practice.
Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit. The purpose of this book is the positioning of the sustainability-oriented mindset in the minds of marketers, governments, academics and consumers. Sustainability marketing is the driver of transformations for sustainability. Sustainability marketing is "the golden thread" connecting the sustainability-oriented mindset and sustainability (the survival of people, the planet and profit).
This book is "software" (the sustainability-oriented mindset) for "hardware":
- Organizations – the sustainability of organizations
- Governments – the sustainability of governments
- Individuals – the sustainability of individuals
- Academics – the understanding of the influence of the sustainability mindset in science and practice.
If you have a dilemma about the types of the patterns of sustainability-oriented behavior and the indicators of sustainable development, you are in the right place. This book is your guide to creating patterns and indicators as the pathway to sustainability. Invest in your business and future – read this book and apply the new framework for embedding sustainability in the supply chain through co-creating and the prosumption of the sustainability-oriented value and control the results.
Why this book?
No one can underestimate the power of transformations to sustainability-oriented behavior. This book is an SOS distress signal and an appeal for accepting the sustainability-oriented mindset. If you are ready for transformations towards sustainability-oriented behavior, this is "a must-read" for you.
How will your business and activities improve?
- Learn how to create the patterns of sustainability-oriented behavior and the indicators of sustainable development. Learn how sustainability marketing can help you to create the patterns of sustainability-oriented behavior and the indicators of sustainable development.
- Learn how to create innovations in consumer sustainability responsibility and corporate sustainability responsibility. Learn how sustainability marketing can help you to create innovations in consumer sustainability responsibility and corporate sustainability responsibility.
- Learn how to create an integrated framework as a pattern for embedding sustainability in the supply chain. Learn how sustainability marketing can help you to create an integrated framework as a pattern for embedding sustainability in the supply chain.
- Learn how to create the sustainability-oriented mindset.
- Learn how to speed up sustainability-oriented business.
Read more from Beba Rakic
From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability Rating: 5 out of 5 stars5/5Sustainability-Oriented Mindset : Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability Rating: 0 out of 5 stars0 ratings
Related to Sustainability-Oriented Mindset
Related ebooks
Risky Business: How Successful Organisations Embrace Uncertainty Rating: 0 out of 5 stars0 ratingsReputational risk Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSustainability Reporting A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsCompetitive analysis The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsThe Communications Company audit Rating: 0 out of 5 stars0 ratingsRisk assessment Third Edition Rating: 0 out of 5 stars0 ratingsSustainability reporting A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsDigital Wallet Strategies Third Edition Rating: 0 out of 5 stars0 ratingsThe Sustainable MBA: A Business Guide to Sustainability Rating: 5 out of 5 stars5/5Sustainable Marketing: How to Drive Profits with Purpose Rating: 0 out of 5 stars0 ratings"The Pinnacle of Success: Unveiling the World's 20 Most Successful Brands in 2023”: GoodMan, #1 Rating: 0 out of 5 stars0 ratingsSocial Media Marketing Essentials You Always Wanted To Know: Self Learning Management Rating: 0 out of 5 stars0 ratingsUser Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services Rating: 0 out of 5 stars0 ratingsThe New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Rating: 5 out of 5 stars5/5Leadership for a Living Planet: Strategies for Integrating Sustainability and Profit Rating: 0 out of 5 stars0 ratingsMarketing Essentials: A Concise Guide and Primer Rating: 0 out of 5 stars0 ratingsStrategy in the Digital Age: How to Disrupt or Respond to Disruptors Rating: 0 out of 5 stars0 ratingsThe Branded Supply Chain: A New Perspective in Sustainable Branding Rating: 0 out of 5 stars0 ratingsProduct Journey Rating: 0 out of 5 stars0 ratingsSales Management Essentials You Always Wanted To Know: Self Learning Management Rating: 0 out of 5 stars0 ratingsMarketing Management Essentials You Always Wanted To Know (Second Edition) Rating: 0 out of 5 stars0 ratingsUnlocking Your Potential For Success Rating: 0 out of 5 stars0 ratingsMastering Business & Investing : A Practical Guide to Success Rating: 0 out of 5 stars0 ratingsServices Marketing Essentials You Always Wanted to Know: Self Learning Management Rating: 0 out of 5 stars0 ratingsSocial Media in the Marketing Context: A State of the Art Analysis and Future Directions Rating: 1 out of 5 stars1/5Assessing Social Impact of Social Enterprises: Does One Size Really Fit All? Rating: 0 out of 5 stars0 ratingsSustainability for Busy People: Embrace a Greener Future in Your Busy Life Rating: 0 out of 5 stars0 ratingsMarketing Principles Essentials Rating: 5 out of 5 stars5/5
Marketing For You
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5
Reviews for Sustainability-Oriented Mindset
0 ratings0 reviews