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    Work Smarter with Twitter and HootSuite
    Work Smarter with Twitter and HootSuite
    Work Smarter with Twitter and HootSuite
    Ebook55 pages45 minutes

    Work Smarter with Twitter and HootSuite

    By Alexandra Samuel

    ()

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    About this ebook

    You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenonespecially as a professional tool.

    In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.

    This short, practical book shows you the most effective ways to use this popular system to:

    Focus on the people and relationships that are the most important to you professionally
    Set up your own relationship dashboard” to track tweets that matter
    Keep your incoming Twitter stream free of clutter
    Tweet the right messages at the right timeand even schedule your tweets in advance

    This ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use.

    Interested in learning more about how social media can help you get ahead of your daily workand get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.
    LanguageEnglish
    PublisherHarvard Business Review Press
    Release dateApr 2, 2013
    ISBN9781422195123
    Work Smarter with Twitter and HootSuite
    Author

    Alexandra Samuel

    Alexandra Samuel is a tech speaker and data journalist who has worked remotely for most of her 25-year career. The co-founder of pioneering social media agency Social Signal, Samuel creates digital content and workshops for companies including Google, Discovery and Sprinklr. Her writing on digital productivity appears frequently in the Wall Street Journal and Harvard Business Review, and she is a digital columnist for the CBC. She holds a Ph.D. from Harvard University, and lives in Vancouver, Canada.

    Read more from Alexandra Samuel

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      Book preview

      Work Smarter with Twitter and HootSuite - Alexandra Samuel

      wetweet.ca.

      Introduction

      This short book shows you how to make the most of Twitter in your professional life, focusing the way you take in information and streamlining the way you share your knowledge and ideas with the world. It shows you how to use Twitter alongside HootSuite, a separate platform that allows you to access Twitter more efficiently and effectively.

      This book offers strategies, tricks, and workflows for both relative newcomers to Twitter and for well-established tweeters. If you’ve been daunted by or skeptical of Twitter—or if you’ve been using it only reluctantly—you’ll find that with the right tools and tactics, even a moderate time commitment can have a big and meaningful payoff. If you’re already an enthusiastic Twitter user, you’ll discover tips that will help make reading and posting to Twitter faster and easier, and more closely tied to the people and relationships that matter most to you.

      What This Book Does

      Twitter is now one of the leading social networks, with a reported 200 million active users worldwide. It’s become an important way for professionals to learn about their industries and their world, share their own ideas, build relationships with their colleagues, and extend the impact of their work.

      But for a lot of people, Twitter is a fire hose: a high-speed, high-pressure, high-volume flood of posts, many of them frustratingly close to useless. If all you’re looking at is that incoming fire hose, you’ll be overwhelmed immediately.

      The sheer volume of tweets is one of the reasons Twitter can be overwhelming, but there’s another: Twitter’s native interface. Visit Twitter.com in your web browser, and you’ll have only limited options for how you read or post tweets, and even for how to view the lists that you set up. That’s why many Twitter users choose to use a client application: an alternate interface for reading and posting tweets. Finding the right client is invaluable. Virtually every committed Twitter user I’ve worked with got excited about Twitter only after he or she stopped relying on Twitter.com and starting using a separate piece of software to read and post

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