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    The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business
    Unavailable
    The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business
    Unavailable
    The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business
    Ebook192 pages1 hour

    The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business

    By Davina Stanley and Gerard Castles

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    SO WHAT? WHERE’S THIS GOING? WHY DO I NEED TO KNOW THIS?
    These are some of the most unnerving questions in business. How do you make sure this doesn’t happen to you? And how do you make sure business audiences actually hear what you have to say?
    Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience – the CEO, the Board, peers – understands straight away?
    In this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience working with everyone from graduates through to the C-suite – reveal their proven approach. It’s all about using storylines to get to the ‘So what’ fast, and being able to make a case to back it up.
    LanguageEnglish
    PublisherBookBaby
    Release dateOct 4, 2017
    ISBN9781925648539
    Unavailable
    The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business

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