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    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
    Unavailable
    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
    Unavailable
    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
    Ebook202 pages3 hours

    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

    By David Aaker

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

    Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

    LanguageEnglish
    PublisherMorgan James Publishing
    Release dateJan 2, 2018
    ISBN9781683506126
    Unavailable
    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
    Author

    David Aaker

    Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.

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