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    Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer
    Unavailable
    Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer
    Unavailable
    Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer
    Ebook234 pages4 hours

    Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer

    By Michael Solomon

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna poké with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times.

    Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today’s postmodern consumer defies categorization – sometimes deliberately. S/he yearns to be liberated from cubicles, labels, “market segments,” and especially those confining walls that restrict him or her from expressing the unique self that’s constructed out of all the lifestyle “raw materials” that marketers of many stripes have to offer.

    We love to put people into categories, and often into super-neat dichotomies – and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling – and fast.

    In this book, I’ll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I’ll demolish them. When you look beyond the walls, you’ll see new opportunities for your business.
    LanguageEnglish
    PublisherBookBaby
    Release dateJan 29, 2018
    ISBN9781543923452
    Unavailable
    Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer
    Author

    Michael Solomon

    Michael Solomon is the cofounder of 10x Management, the world’s first tech talent agency. 10x matches top contract technology experts, designers, and brand innovators with companies ranging from startups to the Fortune 500. Customers include American Express, HSBC, Google, Verizon, Yelp, and more. He is a recognized expert on the freelance economy and its growing impact on business and has appeared on numerous media outlets and at conferences, including CNBC, BBC, Bloomberg TV, NYU, and SXSW. Solomon also leads, with his longtime business partner Rishon Blumberg, the first-of-its-kind compensation negotiation service catering to senior tech talent, called 10x Ascend. Ascend’s mission is to help senior tech talent obtain the best compensation packages possible. The two also oversee the respected talent management and entertainment consulting company Brick Wall Management, whose clients include multiplatinum and Grammy award-winning recording artists, songwriters, top record producers, and filmmakers.

    Read more from Michael Solomon

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