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    Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
    Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
    Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
    Ebook80 pages56 minutes

    Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches

    By Lisa Brandt

    ()

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    About this ebook

    Veteran broadcaster Lisa Brandt has booked and interviewed thousands of guests. She knows firsthand that people in the media are deluged with pitches for airtime and print space. Sometimes, what's offered is of value to them. Other times, it's not. The media must keep its listeners, viewers and readers in mind while making these decisions. 

    PR reps, publicists, business owners and artists have to make a business case. But too often, they have no idea how to do it or who they're pitching to. Or worse, they expect the media personnel to do the work for them.

    Make the Media Want You takes the mystery out of the process from the pitch to the interview and everything in between. It includes examples of good and bad interviews, major mistakes to avoid and insider tips on how to approach an overworked, overtired broadcaster or journalist. Hint: Bribes don't work. But Lisa will share what does.

    LanguageEnglish
    PublisherLBCS
    Release dateJul 17, 2018
    ISBN9780988158252
    Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
    Author

    Lisa Brandt

    Lisa Brandt is a broadcasting veteran who has been hosting radio shows for longer than she cares to pinpoint. She has also hosted and appeared on various TV shows, and she has written several regular newspaper columns (some distributed nationally) on subjects as diverse as running a small business and the latest in home decor. She is a busy voice-over artist out of her home studio. Lisa lives in London, Ontario, with her husband and their two cats. Her previous books include: Celebrity Tantrums - The Official Dirt, The Naked Truth, Venus Rising, and My Sepsis Story: How I Almost Died and You Don’t Have To.

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      Book preview

      Make the Media Want You - Lisa Brandt

      Make_the_Media_Want_You_2023_Edition_eBook_Cover.jpg

      Mark A. Rayner

      -

      Make the Media Want You: An Insider’s Guide to Creating Persuasive Pitches

      Copyright © 2018 by Lisa Brandt

      2023 LBCS Expanded Edition

      All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, contact the publisher.

      LBCS

      voiceoflisabrandt.com

      ISBN (eBook) 978-0-9881582-5-2

      ISBN (5 x 8 paperback): 978-0-9881582-4-5

      Edited by Jennifer D. Foster, Planet Word

      Foreword by Mark A. Rayner

      -

      Table of Contents

      Foreword

      Preface

      Chapter One

      Chapter Two

      Chapter Three

      Chapter Four

      Chapter Five

      Chapter Six

      Chapter Seven

      Conclusion

      Acknowledgements

      About the Author

      -

      Foreword

      by Mark A. Rayner

      Let me tell you a secret that I haven’t told anyone else. It’s a secret that could raise a few eyebrows: I love audio more than any other medium.

      That might seem like a weird thing for a writer of fiction to admit, but it’s true. There is something just so intimate and immediate about sound. It’s my preferred method of putting information into my brain. Sure, I still read books, and watch television, and, hell, I’m even enjoying this internet thing everyone’s connected to constantly. But decibel-for-decibel, audio is my jam.

      And, if you’re trying to publicize something, it should be yours, too, whether you’re doing your own publicity or PR for a client.

      We live in an attention economy. That means there is so much content out there, getting the attention of anyone is a challenge. So, how do you get your signal through all that noise?

      One answer is good audio. It can cut through distractions and forge a direct relationship with your audience. Whether you’re an author trying to encourage people to buy your book, a politician advocating a new policy direction, or a business owner selling smart widgets, the intimacy of audio will help you connect with listeners. These listeners are your potential customers, business partners, and free word-of-mouth advertisers.

      Because of that intimacy, I think it’s one of the best ways to tell a story.

      My career has been about telling stories. I’ve published four novels and two collections of short stories. In addition to working as an author of books, I am the Program Coordinator of the Master of Media in Journalism and Communication at Western University. We help budding journalists and communicators learn to become kickass storytellers in all media. I teach the social media and digital production course in this program. Plus, I teach web design, information architecture, and other nerdy things in the Media, Information and Techno culture undergrad program, as well as the Library and Information Science master’s program.

      I’m supposed to love all forms of media, but I’m here to tell you, audio is the one that you cannot ignore if you want to click with your audience. Hearing your voice will give them a sense of who you are and why the information you’re telling them matters. So, yes, that might raise some eyebrows.

      Lisa Brandt has been a media fixture in my hometown of London, Ontario, for years. I’m always impressed by the quality of her interviews, how she can pull the best out of her guests.

      And I finally got to meet her while I was hawking my third novel, The Fridgularity at a local Chapters bookstore. The store was having a local authors event, and Lisa was there selling copies of her memoir, The Naked Truth, which is an insightful and funny story about her time working at a nudist resort. Since meeting her, I’ve appeared on her morning show at CJBK, and we are mutual fans.

      Lisa understands the ins-and-outs of how to use audio to tell a story. She has spent a career working in broadcasting, and her advice in this book is based on years of observation.

      Your idea needs a story, she says in the preface. It’s not enough to have a great idea, an interesting book, or a new gizmo that you want to share with the world. You need to have a story that will connect your audience to it emotionally.

      Lisa’s prose is filled with examples that will help inspire you to make your story compelling. She uses real-world examples of how to go about getting the

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