The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
By David Norton
()
About this ebook
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach
Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.
Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.
The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.
Related to The High Roller Experience
Related ebooks
Choose Your Customer: How to Compete Against the Digital Giants and Thrive Rating: 0 out of 5 stars0 ratingsMarketing Automation: Practical Steps to More Effective Direct Marketing Rating: 0 out of 5 stars0 ratingsActionable Profitability Analytics: Going Beyond The Visuals To Produce Meaningful Insights And Drive Profitable Behaviors Rating: 0 out of 5 stars0 ratingsHow to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book) Rating: 0 out of 5 stars0 ratingsCustomer Focused Process Innovation: Linking Strategic Intent to Everyday Execution Rating: 1 out of 5 stars1/5Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies Rating: 0 out of 5 stars0 ratingsFast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth Rating: 0 out of 5 stars0 ratingsDriving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy Rating: 5 out of 5 stars5/5Multichannel Customer Analytics The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsThe 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Rating: 5 out of 5 stars5/5Market share analysis A Clear and Concise Reference Rating: 3 out of 5 stars3/5PeopleShock: The Path to Profits When Customers Rule Rating: 0 out of 5 stars0 ratingsUsing Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization Rating: 0 out of 5 stars0 ratingsThe Tiger and the Autobahn: A Journey into Marketing Automation Rating: 0 out of 5 stars0 ratingsInnovation Equity: Assessing and Managing the Monetary Value of New Products and Services Rating: 0 out of 5 stars0 ratingsYour Customer Rules!: Delivering the Me2B Experiences That Today's Customers Demand Rating: 0 out of 5 stars0 ratingsWhat Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 0 out of 5 stars0 ratingsChief Marketing Officer A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsPlatform Business Models A Complete Guide Rating: 0 out of 5 stars0 ratingsDirect To Consumer A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsCustomer Centricity: Focus on the Right Customers for Strategic Advantage Rating: 3 out of 5 stars3/5Emotional Value: Creating Strong Bonds with Your Customers Rating: 4 out of 5 stars4/5The Customer-Base Audit: The First Step on the Journey to Customer Centricity Rating: 0 out of 5 stars0 ratingsSweeten the Pot Rating: 4 out of 5 stars4/5Analytics: The Agile Way Rating: 5 out of 5 stars5/5Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Rating: 3 out of 5 stars3/5Meaningful Measurement of the Customer Experience Rating: 0 out of 5 stars0 ratings
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsHow to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5
Reviews for The High Roller Experience
0 ratings0 reviews