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    The 3-Ships of Success: The Powerful Connectivity of Three Tenants of Business
    The 3-Ships of Success: The Powerful Connectivity of Three Tenants of Business
    The 3-Ships of Success: The Powerful Connectivity of Three Tenants of Business
    Ebook92 pages1 hour

    The 3-Ships of Success: The Powerful Connectivity of Three Tenants of Business

    By MacArthur Burton

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    About this ebook

    No matter what format your business may take, sole proprietor, partnership, corporation, etc., there are three ships that you must become intimately familiar with; leadership, followership, and relationship. The 3-Ship of Success is a powerful message on the importance of each ship individually and collectively, and provided positive, succinct insight on how to navigate the waters of business on each ship in order to be successful. You will gain a new understanding of what the expectations of a leader truly are, the true importance of the follower and why care must be given in the selection & training of the follower, and the make & break activities of the all important relationship.

    As a retired senior naval officer, I know a little something about ships. The analogies Mac draws with the 3-Ships are some of the most practical and powerful you will come across. No matter what your level of business, you need this book! No nonsense, to the point, sometimes humorous, but always in your face, this book is an instant winner!

    Richard McNeil, Financial Strategist

    During the reading of Macs book I discovered that he did not try to introduce any new theory that readers had to experience. He simply laid out a path for anyone to follow to be successful. His information is sound, and it paints a picture for all viewers to see a straight, no thrills, no catch praise, no magic bullet scene. I encourage you to gain knowledge from this short, powerful, and clearly expressed writing.

    PhD Larry D. Palmer, Sr., Bishop, Israel Total Life Ministries

    When I first heard Mack describes his concept of the 3-Ships I was amazed at the simplicity of the way it was presented. I immediately realized the ease of application especially in a training environment for business leaders. This one is a winner!

    Al Collins Senior Corporate Trainer

    LanguageEnglish
    PublisheriUniverse
    Release dateJan 28, 2013
    ISBN9781475967579
    The 3-Ships of Success: The Powerful Connectivity of Three Tenants of Business
    Author

    MacArthur Burton

    MacArthur Burton was a senior manager for the United States Air Force for 30 years. After retiring from the Air Force, he worked in both private and public organizations. He founded Burton’s Training Accents LLC, which is based in Waldorf, MD. He and his wife have three children, and seven grandchildren. He previously published two other books, “Management Out of the Blue,” and “The 3-Ships of Success.”

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      Book preview

      The 3-Ships of Success - MacArthur Burton

      Copyright © 2009, 2013 by MacArthur Burton.

      All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.

      iUniverse books may be ordered through booksellers or by contacting:

      iUniverse

      1663 Liberty Drive

      Bloomington, IN 47403

      www.iuniverse.com

      1-800-Authors (1-800-288-4677)

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      ISBN: 978-1-4759-6756-2 (sc)

      ISBN: 978-1-4759-6757-9 (ebk)

      Printed in the United States of America

      iUniverse rev. date: 02/11/2013

      Contents

      Dedication

      Acknowledgement

      Introduction

      The Read

      Chapter 1 Leadership

      Chapter 2 Followership

      Chapter 3 Relationship

      The Need

      Chapter 4 Leadership

      Chapter 5 Followership

      Chapter 6 Relationship

      The Seed

      Chapter 7 Leadership

      Chapter 8 Followership

      Chapter 9 Relationship

      Final Thoughts

      An Invitation

      A Few Things About The Author . . .

      References

      DEDICATION

      I dedicate this book to my loving, supportive wife Gail Burton, who gave of her time, talents, and expertise so unselfishly to aid me with this project. Also, to the many outstanding men and women I have been fortunate enough to have touched my life in some positive way. The relationships we established were formed in waters so deep, neither years nor miles have been able to change their course.

      Nothing is more challenging, demanding, frustrating, or rewarding than dealing with people, either as a leader, follower, or through some type of relationship. People are interesting, engaging, disappointing, surprising, and even more. There is no magic formula for dealing with people, just certain, proven ground rules for successful associations.

      Although it took some time to realize it, these ground rules are effective in both professional and personal relationships. Simply stated, just treat people like you want to be treated, and most often, things will turn out fine.

      ACKNOWLEDGEMENT

      To my daughter Jerrisha Sterling, for her outstanding work on the cover design and graphics for this book.

      To my daughter Crystal Mick Stradford, for her constant encouragement.

      To my daughter Jennifer Rudy Stringer, who always keeps me thinking with her quick wit and insight; the world is truly your oyster. Seize it!

      To my sisters, Leslie, Mable, Carol, and Valeria, always in my corner.

      To my late aunt Willie Mae Agnew. I never knew missing you could hurt so much.

      To the crew of the 4th Ship, Tony G and Janet, Ike and Tamera, Harry and Karen, Frankie and Linda, Johnny and Nancy O, Tyrone, Skip and Gloria, Flynn, and Dianne, thanks for sailing with me on the Friendship!

      INTRODUCTION

      In 1492 when Columbus sailed the ocean blue, he did so with three ships. The Pinta, the Nina, and the Santa Maria are almost as famous as Columbus himself. Each ship had a specific purpose, a mission. It took the three ships working in concert with each other to ensure a successful voyage of discovery.

      Today, the appeals of business are numerous and take many different formats. Corporate business, Sole Proprietorship, Limited Partnership, Corporation, Limited Liability, and entrepreneurs all address the different forms of business opportunities in the world today. No matter which format is chosen, each provides a continual challenge to master the waves of success aboard three ships. The waters are turbulent, and only the best learn to navigate these waters successfully and survive long term. Business is a science, an ever changing science that requires years of continual study and adaptation to ever changing times.

      It is amazingly hard to turn a ship in a different direction once it reaches a full head of steam. People are like that, too. If you wish to turn them in a direction of your choosing, it is better to start early, before they get a full head of steam. That’s why I think it is absolutely critical that leadership is very meticulous in selecting members for the followership. You cannot afford to have people represent your company with an attitude of indifference or disdain. I know this may sound hard, but if they are not a good fit, then don’t select them. As Chet Holmes states in his book, The Ultimate Sales Machine, Use challenge and rejection when hiring sales staff. Superstars will fight back. Those who don’t fight back . . . well, that’s how you separate the wheat from the chaff. The most effective way to gain success in business is to be successful in communications, especially in communicating with prospective followers about expected standards. Although difficult to master, it is a simple concept; listen to the people, talk with the people, serve the people, in leadership, followership, and relationships. If either of these three is missing, the concept is degraded and success in business will be short lived. For those who embrace the science of business and focus on the simplicity of the concept, the treasures of the sea of business and your personal life will be great, and continuous.

      It doesn’t take very long browsing in a bookstore to realize there are thousands of books on leadership. And, while the term followership may not be quite so common, books on what it takes for workers to improve their status in the workforce are also fairly common. Relationships, in terms of business, have also been covered quite extensively. What is harder to find is having all three topics tied together in one book that deals with being successful. This, to me, is strange because to talk to one without the others is a disservice to the one.

      There is an old American axiom that business is business. The most important aspect of success in business is how it is conducted. Business philosophies

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