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    Trade Secrets of the Successful Hairstylist: The Successful Hairstylist’S Proven Techniques for Making a Lot More Money While Working Fewer Hours
    Trade Secrets of the Successful Hairstylist: The Successful Hairstylist’S Proven Techniques for Making a Lot More Money While Working Fewer Hours
    Trade Secrets of the Successful Hairstylist: The Successful Hairstylist’S Proven Techniques for Making a Lot More Money While Working Fewer Hours
    Ebook87 pages44 minutes

    Trade Secrets of the Successful Hairstylist: The Successful Hairstylist’S Proven Techniques for Making a Lot More Money While Working Fewer Hours

    By Allison Bridges

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    About this ebook

    Whether you are a seasoned hairstylist or a recent beauty school graduate, author Allison Bridges provides an insiders handbook showing you how to make money in the beauty salon industry. Trade Secrets of the Successful Hairstylist presents valuable lessons to help you earn more and accelerate your career.

    With an easy-to-read, engaging style, Bridges reviews the techniques she used in her own salon to achieve a better bottom line and a more satisfying career. Bridges shares that the secret revolves around the elite client concept. In Trade Secrets of the Successful Hairstylist, she

    defines the elite client;

    details how the elite client concept works;

    discusses the importance of goal setting;

    communicates the value of pre-booking; and

    shows how to eliminate the seasonal financial ups and downs.

    By making minor alterations in the way you operate and by implementing major changes in how you think about your business, you can begin to use your time more productively, scale back your hours without losing money, and gain a better clientele. Trade Secrets of the Successful Hairstylist presents simple, proven steps to increase your demand as a stylist and increase your paycheck.

    LanguageEnglish
    PublisheriUniverse
    Release dateSep 19, 2012
    ISBN9781938908095
    Trade Secrets of the Successful Hairstylist: The Successful Hairstylist’S Proven Techniques for Making a Lot More Money While Working Fewer Hours
    Author

    Allison Bridges

    ALLISON BRIDGES graduated from cosmetology school in 1999. She apprenticed at Vidal Sassoon in Manhattan to gain technical skills and then moved her career to Long Island. In 2006, Bridges opened her first salon, Evolutions Hair Salon. She enjoys spending time with her husband and three children.

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      Book preview

      Trade Secrets of the Successful Hairstylist - Allison Bridges

      Copyright © 2009, 2012 by Allison Bridges

      All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of brief quotations embodied in critical articles and reviews.

      The information, ideas, and suggestions in this book are not intended to render professional advice. Before following any suggestions contained in this book, you should consult your personal accountant or other financial advisor. Neither the author nor the publisher shall be liable or responsible for any loss or damage allegedly arising as a consequence of your use or application of any information or suggestions in this book.

      iUniverse Star

      an iUniverse, Inc. imprint

      iUniverse books may be ordered through booksellers or by contacting:

      iUniverse

      1663 Liberty Drive

      Bloomington, IN 47403

      www.iuniverse.com

      1-800-Authors (1-800-288-4677)

      Because of the dynamic nature of the Internet, any Web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      ISBN: 978-1-938908-08-8 (sc)

      ISBN: 978-1-938908-09-5 (ebk)

      Library of Congress Control Number: 2012913891

      iUniverse rev. date: 7/26/2012

      Contents

      CHAPTER ONE CHANGING THE WAY YOU LOOK AT YOUR BUSINESS

      More money and more free time!

      The secret is the elite client

      First you’ll need a few things

      Don’t be afraid to look stupid

      Goal setting

      Notebook 1st entry

      How the elite client concept works (Notebook 2nd entry)

      Defining the elite client

      Note book 3rd entry

      Why is prebooking so important?

      Show me the money!

      Notebook 4th entry

      Recapping the main points

      CHAPTER TWO HOW TO ATTRACT THE DESIRED ELITE CLIENT

      Step 1: Attract elite clients

      Your clothes

      Wear what you sell!

      Confidence

      Body language

      Conversation

      Recapping the main points

      CHAPTER THREE TAKING CARE OF YOUR ELITE CLIENTS

      The elite client has arrived … Now what?

      Greet!

      Consult!

      Like!

      Thank!

      Prebook!

      Recapping the main points

      CHAPTER FOUR TAKING CARE OF YOU AND YOUR BOTTOM LINE

      Step 2: Prebook and create buzz for new referrals

      Referrals are how you grow

      Step 3: Increase your average sales per ticket

      Your most valuable tool is your notebook!

      Notebook 6th entry

      Boost your average sales per client

      Step 4: Scale back hours

      Celebrate your talents

      Discounts do not replace talent

      Improve your interviewing skills

      At the interview:

      Recapping the main points

      Eat or be eaten

      100% Money-Back Guarantee

      You will increase your sales within thirty days

      of using this book!

      Or you will receive a full refund from me personally!

      This book is dedicated to

      increasing your income!

      Special Thanks and Gratitude to

      Tim, Gwyneth, Lucas, Logan,

      Maryanne, Ann, and everyone at Evolutions

      CHAPTER ONE

      CHANGING THE WAY YOU LOOK AT YOUR BUSINESS

      More money and more free time!

      The financial life of a hairstylist is like a roller coaster. During the peak season of December, you’re so busy you feel like you can’t catch your breath; you’re running around like crazy, and cash is being handed out left and right. Then the reality of January hits, and hardly anyone is calling for an appointment. For years I rode the roller coaster because I thought I had to. I thought the money was cyclical and clients rode the seasons. When things were good, they were very good; and when they were bad, they would pass—at least I hoped so.

      Through this book I will impart the tools I developed to finally get off this roller coaster. I will guide you through concrete steps you can begin using immediately that will help you get the results you need. Through my experiences, both working as a hairstylist and owning my own salon, I have learned valuable lessons that will accelerate your career to a new level of success whether you are a seasoned hairstylist or a recent beauty school graduate.

      Like so many stylists, I began my hairstyling career as an apprentice. My job required a four-hour commute five days a week to the Vidal Sassoon salon located in the Union Square section of lower Manhattan. As is the policy at Vidal Sassoon, I needed to pick which department I wanted to work in and choose whether I wanted to specialize in cutting hair or applying color. I decided to go into

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