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    The Simple Side Of Marketing Management: Simple Side Of Business Management, #4
    The Simple Side Of Marketing Management: Simple Side Of Business Management, #4
    The Simple Side Of Marketing Management: Simple Side Of Business Management, #4
    Ebook54 pages48 minutes

    The Simple Side Of Marketing Management: Simple Side Of Business Management, #4

    By Jan H Pieterse

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    About this ebook

    Managing Marketing Should Not Be Difficult, Boring or Scary

    Learn some of the more complex aspects of marketing management in a simpler context.

    If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you.

    If you are simply looking for additional information and wish to supplement your existing knowledge on marketing management, well then this book is for you.

    For the sake of covering both angles, this book includes the academic writing, as well as simpler written interpretations of the same information. The non-academic people amongst us, or simply those who will benefit from a simpler side of things can benefit none the less.

    With a pinch of salt, a dash of garnish, this book will help you understand some of the in-depth parts of the marketing management paradigm.

    You may at some parts feel that you have completely lost your way, but fear not. As I have, and many before us, you will survive the journeys into the paradigms of the business management empire.

    You will learn about Marketing Concepts and Principles


    Topics in this section deal with:


    • Marketing versus Selling
    • Importance of Competitor Analysis
    • Company Analysis Example
    • Product Understanding
    • Product Modification
    • Marketing Objective
    • Marketing Mix

    You will experience Detailed Marketing Analysis


    In the form of:


    • Marketing Mix Plan by Example
    • Marketing Strategy By Example

    About The Author

    I am the founder of nextceo, a member of Mensa, a serial entrepreneur, specialist software engineer and the author of various business and information technology related articles and books. I have authored and co-authored various other articles under pen names.

    I have no doubt you will find this book of significant value. Grab a copy now.

    LanguageEnglish
    PublisherJest My Publishing
    Release dateSep 27, 2018
    ISBN9781386789338
    The Simple Side Of Marketing Management: Simple Side Of Business Management, #4
    Author

    Jan H Pieterse

    Jan H Pieterse is the founder of NextCEO, a member of Mensa, serial entrepreneur, specialist software engineer and the author of various business and information technology related articles. He has authored various other articles under pen names. He lives in Centurion, South Africa with his wife and two sons. With almost two decades of hands-on experience, he is a veteran in the information technology field. Entrepreneurship, business management and leadership have always been at the forefront of his aspirations. He was a co-founder of various companies and has contributed and consulted on business development and strategic processes of several of organizations. Learn more about Jan H Pieterse at NextCEO.co.za 

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      Book preview

      The Simple Side Of Marketing Management - Jan H Pieterse

      the Simple Side Of

      Marketing

      Management

      managing marketing should not be difficult, boring or scary

      Jan H Pieterse

      For more information, material and advice on many of the topics surrounding management functions go to:

      www.NextCEO.co.za

      Copyright © 2016 by Jest My Publishing.

      All Rights Reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior written permission of the copyright holder.

      Additional Action

      Go join our Facebook group for exclusive offers, group collaboration, coaching and other great benefits at NextCEOGroup or follow our Facebook page for general information and motivation NextCEOPage

      Why I Wrote This Book

      I wrote this book because, I felt that in so many cases where people do research studies and/or research papers in general, either for self-enrichment or as part of a study purpose towards a certified outcome, these research papers seem to get lost in the cracks. During my studies I came across a philosophy that stated that; A scholar during their undergraduate degree, merely summarizes and compares the knowledge from the greater pool of knowledge, whereas a scholar studying towards a master degree, searches and tests these collections of knowledge and verifies the information in the greater pool of knowledge, whereas, the Ph.D. scholar is the one that contributes and grows the pool of knowledge.

      For many years I believed this philosophy, however as time passed I realized that even the least expectant individual can significantly contribute to the knowledge pool and feed the inquisitiveness of the information hungry souls. Thus, I have decided it a fitting choice to publish the research that I had done for the various business projects during my studies. I can only hope that you would not only find this information useful, but that you find the book enjoyable.

      Why You Should Read This Book

      If you are interested in understanding corporate marketing management, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you.

      If you are simply looking for additional information and wish to supplement your existing knowledge of strategic management, well then this book is for you.

      For the sake of covering both angles, this book includes the academic writing, as well as simpler written interpretations of the same information. The non-academic people amongst us or simply those who will benefit from a simpler side of things can benefit

      Enjoying the preview?
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