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Branding Beyond Visuals

Branding Beyond Visuals

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Branding Beyond Visuals

Longueur:
42 pages
33 minutes
Sortie:
Oct 30, 2018
ISBN:
9781386257547
Format:
Livre

Description

Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.

Sortie:
Oct 30, 2018
ISBN:
9781386257547
Format:
Livre

À propos de l'auteur

Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

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Aperçu du livre

Branding Beyond Visuals - Bernard Kelvin Clive

BRANDING beyond VISUALS

Bernard Kelvin Clive

Copyright © 2018, Bernard Kelvin Clive

All Rights Reserved!

ISBN-13:  9781728854984

No part of this publication may be reproduced in a retrieval system, or transmitted in any form or by any means electronic, mechanical or photocopy, recording or otherwise without the prior written permission of the publisher.

Published By: BKC Consulting, +23324496111

To book Bernard Kelvin Clive for Speaking. Training and Coaching, contact

BKC Consulting, Tel: +233244961121 | Email: info@bkc.name | www.BKC.name/consulting

Dedicated to

Bola Ray (Nathan Kwabena Adisi)

Table of Contents

Why I wrote this Book

3 Branding Pitfalls to Avoid

3 Strategies for Building Brands Beyond Visuals

ONE I

Tribe Building

Why you need a Tribe:

How to Build a Tribe for Your Brand:

How to grow your Tribe:

TWO II

The Power of Brand Ambassadors

How to engage Brand Ambassadors:

The Roles and Benefits of Brand Ambassadors

Why you Need a Brand Ambassador:

THREE III

The Art of Brand Storytelling

Benefits of Storytelling:

Caveat for Brands Using Storytelling

How brands can change the narrative with their brand story

Conclusion

About the Author

Books by Bernard Kelvin Clive

Why I wrote this Book

Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. What I call – ‘branding beyond visuals’.

The first part of the book identifies major pitfalls to avoid when branding and offer solutions to it. In the second part of the book, I addressed critical areas that successful brands have been using to grow their brands and how any brand seeking to thrive in this age can utilize these strategize.

It’s about time, to go

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