NZBusiness and Management

Lecture de 4 min

With their home on the North Shore, and their business based over the harbour bridge in Ponsonby, Nik Payne and Sarah Delany, co-directors of Mount Deluxe, regard Auckland’s iconic ‘coathanger’ as a tangible divide separating business from family. No

Business Today

Lecture de 6 min

Almost four decades in the consumer products industry, with the most recent seven years running India’s leading beverage alcohol company through the turbulence of the ‘Highway Ban’, demonetisation and GST, I have had my fair share of excitement and a

AdNews

Lecture de 1 min

You were agency side for 10 years, how does publisher side differ? Swapping sides was a really interesting process for me. When you’re at an agency, you have this intimate knowledge of the patch of brands that you look after, but the avenues to bring

Business Today

Lecture de 5 min

Manju Yagmk has radically changed the face of how real estate is perceived and marketed in India. Through her pioneering marketing approach and strategic initiatives, she has induced a paradigm shift in the industry. The Amrit Shakti brand by Nahar h

Marketing

Lecture de 2 min

Embarking on risks with your marketing does not always guarantee a positive result. Despite Muhammad Ali’s suggestion that, “he who is not courageous enough to take risks will accomplish nothing in life”, the fact remains that for every marketing vid

Fashion Quarterly

Lecture de 2 min

What’s your vision? To be able to make the social, ethical and environmental changes the industry needs, but from within. We [The Pattern Table] first need to establish the work we currently do, with strong relationships and trust. From there, my pla

epicure

Lecture de 2 min

It’s our 10th anniversary. We have come a long way in achieving the status and reputation we have today with your support, and we are thankful for that. But there is much to worry as much as there is to celebrate. So, unfortunately, the popping of Ch

Marketing

Lecture de 4 min

It was 30 May 1990 and I woke up earlier than usual. I was excited and couldn’t wait to get stuck into the day. The sun was shining in northern England, as it always seemed to at this time of year, even though it was against all logic. And it was sch

Inc.

Lecture de 2 min

No matt er how much unconditional love furry pets provide, the vast majority come with a frustrating trait: fur that sheds. Dog, cat, bunny, and guinea pig owners routinely grapple with removing their pet’s cast-off fur from their homes. That situati

NZBusiness and Management

Lecture de 2 min

LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i

Marketing

Lecture de 2 min

Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

Marketing

Lecture de 4 min

I remember preparing for my first ever job when I left school a zillion years ago. It wasn’t your typical job back then and I guess still isn’t considered ‘typical’ today: I was determined to be a radio announcer. I marched into the FM station that h

NZ Marketing

Lecture de 3 min

During your career did you ever experience ‘ageism’? No, I can honestly say it never arose. Occasionally, I heard words like ‘there he goes again’ referring to some hobby horse, but certainly nothing like ‘he’s too old so what does he know!’ Are ther

NZ Marketing

Lecture de 2 min

Let’s face it, if you’ve made it this far through 2020 (relatively) unscathed, then you’re winning. 2020 has been a challenging year for many individuals, businesses and brands. From muted media (Bauer comes to mind) to bumbling brands (and there hav

Her World Singapore

Lecture de 1 min

This New York-based label offers jewellery made from healing crystals and precious stones. All crystals are ethically hand-selected from mines. Each creation is modern and one-of-a-kind, bringing newness to the industry. A progressive brand founded b

Philippine Tatler

Lecture de 1 min

What barriers did you encounter when you started the Sunnies brand? Why do you think these barriers were in the way? When starting any business or brand, the greatest barrier is creating a product that answers a gap in the market. For sunglasses and

Entrepreneur

Lecture de 1 min

Two years ago, when Hampton Hotels knocked Subway off its perch atop the Franchise 500©, the general reaction was one of mild surprise. When it stayed up there the following year, it seemed like a fluke. But now that Hampton has landed at the pinnacl

South African Home Owner

Lecture de 1 min

Choosing the right bathroom taps and hardware can be nerve-racking at the best of times. More than just the means by which you access water, a bathroom’s taps and accessories act as the perfect finishing touch to your overall bathroom aesthetic, mean

Owner Driver

Lecture de 1 min

MAXITRANS IS CELEBRATING a major milestone for its trailer brand Freighter – 75 not out. The trailer and parts maker deems the effort as creating a legacy that “is clearly as long as it is rich”. “Freighter’s long and successful history is owed to ou

NZ Marketing

Lecture de 2 min

To celebrate Cardrona’s 40th anniversary, the in-house marketing team were tasked with creating a unique campaign while driving brand preference and increasing pre-season sales after five consecutive years of growth. All of this needed to be achieved

Marketing

Lecture de 4 min

I remember graduating from university. The race with all the other freshly qualified students to gain a graduate position with a top leading FMCG firm was on. The type of firm that had big TV advertising budgets, modern four Ps marketing and golden h

Marketing

Lecture de 3 min

About 10 years ago some clever social media ‘pioneer’ realised this brave new world of marketing would need help justifying its existence. And so they introduced the wildly unspecific and mystical term – engagement – which quickly replaced traditiona

NZ Marketing

Lecture de 4 min

Having spent most of my earlier career agency side I jumped at the opportunity to be marketing director at Lewis Road Creamery, one of New Zealand’s most loved brands. Who wouldn’t relish the opportunity to step in to the shoes of a client and try th

NZ Marketing

Lecture de 6 min

People usually come to us when they have a complex problem or a business opportunity that needs lateral, category-challenging thinking,” says Sharon Henderson, founder and managing director of established, independent agency, Federation, a creative,

Marketing

Lecture de 8 min

You’ve heard it before, there’s no need to repeat it. Content’s place in the marketing aristocracy has been all but proven over and over. It’s one of those funny things, a little bit of a science and a little bit of art – to most, that is. Grant Munr

T3 India

Lecture de 2 min

Could you shed some light on the mindset behind naming the brand ‘FINGERS’? FINGERS are the main connect between technology and the human mind. People consume digital technology with their FINGERS by touching, feeling, working, moving, carrying and p

Futurity

Lecture de 2 min

These 10 characteristics could help brands create a “coolness strategy,” according to new research. Focus groups, in-depth interviews, an experiment, and multiple survey studies indicate that consumers perceive cool brands to be: “Brands initially be

AdNews

Lecture de 4 min

What makes SWM different in the Brisbane and QLD markets? We have a unique set up in the Brisbane market, in that our commercial partners can buy across all SWM’s assets from the one sales team. So, that includes all of our brands from Seven, Pacifi

Marketing

Lecture de 1 min

When you know your audience, you understand what excites them and what frustrates them. Identifying these points of pain and pleasure is one of the first places to start when considering how you may offer a solution. What would bring your audience jo

NZ Marketing

Lecture de 2 min

Invivo & Co knew that to go global, they’d need to go big. The team had previously seen great success launching their Sav with Graham Norton in 2014, but knew they needed to expand their product range and grow presence in the US if they were going to