Leadership challenges exist at almost every organizational level due, in part, to inadequate experience and inapplicable training and education systems.

Inspired by such great Americans as William Clyde Friday, Louis Stokes, and Walter Leland Cronkite, Dr. Alex Johnson believes this predicament can be overcome through an organic and sustainable leadership approach that emerges from within.

He has constructed a leadership model based on the education, experiences, and exposures you possess. Change the Lapel Pin is designed to help you uncover these “Three Essentials of Leadership” and hone your natural abilities. It will help you establish skills and competencies immediately, especially those normally developed throughout your leadership journey. These include the capacity to transform the culture of an organization, look and act like a leader, manage as a leader, recognize and eliminate challenges, and provide for your ongoing development and that of your colleagues.

Dr. Johnson provides a window into the soul of Change the Lapel Pin through an examination of his achievements as a longstanding college president, examples of associates, and contributions of such business icons as Steve Jobs, Jeff Bezos, and Howard Schultz—whose exemplary leadership propelled Apple, Amazon, and Starbucks to unprecedented levels.

Through Change the Lapel Pin, Dr. Johnson has introduced a paradigm shift in how leadership originates. Rather than being developed from without, it is rooted from within. This, he says, is the truest, most natural form of leadership: dependable, reliable, and consistent. It gets you closer to the people who do the work, both personally and structurally.

At its core, Change the Lapel Pin allows you and the organization to transform communities and lives.