Opinion: Drug lawsuit ads are scaring seniors to death
Ads aimed at recruiting people who may have been injured by a drug or medical device are creating a new group of victims: people whose health has been harmed by…
Attorneys spend millions of dollars each year on ads to recruit people who may have been injured by a drug or device. Some of these fear-mongering ads frighten people to stop taking medications that can help prevent life-threatening problems like blood clots.
It’s time these ads come with a warning.
Given their television-viewing habits, older adults are easy targets for such ads and infomercials. The Nielsen Company reports that adults aged 65 and older spend an average of seven hours a day in front of the TV. And they often absorb the message.
