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    Email Marketing Success
    Email Marketing Success
    Email Marketing Success
    Ebook45 pages27 minutes

    Email Marketing Success

    By MUHAMMAD NUR WAHID ANUAR

    ()

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    About this ebook

    Email marketing for businesses isn't a new concept. In fact,
    compared to other online marketing channels like social media,
    mobile device applications, and even search engines, email
    marketing might seem a bit outdated.

    LanguageEnglish
    PublisherMUHAMMAD NUR WAHID ANUAR
    Release dateMay 16, 2019
    ISBN9781393833918
    Email Marketing Success
    Author

    MUHAMMAD NUR WAHID ANUAR

    I am one of the contributor for this book and you can check out other books from me at the end of the page. Thank you for buying. 

    Read more from Muhammad Nur Wahid Anuar

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      Book preview

      Email Marketing Success - MUHAMMAD NUR WAHID ANUAR

      index-1_1.png

      EMAIL MARKETING SUCCESS

      ––––––––

      Table of Contents

      INTRODUCTION ................................................................................................. 3

      CHAPTER 1 – WHAT’S EMAIL MARKETING AND WHY YOUR BUSINESS NEEDS IT . 6

      WHY YOUR BUSINESS SHOULD IMPLEMENT EMAIL MARKETING ......................................... 9

      CHAPTER 2 – GETTING STARTED WITH EMAIL MARKETING .............................. 14

      ESTABLISHING YOUR GOALS AND OBJECTIVES ............................................................... 14

      BUILDING YOUR BUSINESS EMAIL LISTS ....................................................................... 15

      CHOOSE THE TYPE OF CAMPAIGN YOU WANT TO SEND .................................................. 16

      CREATING YOUR FIRST EMAIL MARKETING CAMPAIGN ................................................... 21

      CHAPTER 3 – BUILDING YOUR MAILING LIST .................................................... 23

      LEAD MAGNETS ..................................................................................................... 24

      CHAPTER 4 – WRITING EMAILS THAT WILL INSPIRE YOUR AUDIENCE TO TAKE

      ACTION ............................................................................................................ 29

      UNDERSTANDING YOUR AUDIENCE ............................................................................. 30

      PARTS OF AN EMAIL ................................................................................................ 31

      KEEPING YOUR EMAILS BALANCED ............................................................................. 33

      WRITING GREAT SUBJECT LINES ................................................................................. 34

      BEST PRACTICES TO FOLLOW WITH YOUR EMAIL ............................................................ 35

      CHAPTER 5 – MEASURING RESULTS AND OPTIMIZING YOUR STRATEGY ........... 39

      DELIVERY RATE AND BOUNCE RATES ........................................................................... 40

      DEFINING YOUR GOALS ............................................................................................ 43

      CONTINUOUS OPTIMIZATION .................................................................................... 44

      CONCLUSION ................................................................................................... 45

      ––––––––

      2

      index-3_1.png

      EMAIL MARKETING SUCCESS

      Introduction

      Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.

      A lot has been happening over the past few years with email marketing, and the discipline is stil always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.

      3

      EMAIL MARKETING SUCCESS

      ––––––––

      Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone users. The competition for attention in consumers email inboxes is forcing more companies to attach increasing importance to well-designed emails which are personalized and have relevant content, ensuring that the emails wil be opened and read.

      Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment.

      Just about everyone has an email address these days, and the majority of users prefer to

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