Have you worked so hard only to realize you didn’t want it? That's the question Robert Richman asks from the stage of Mindvalley’s A-Fest. Robert is a culture strategist and co-founder of Zappos Insights, who has spoken and consulted for Google, Toyota, Whole Foods and more on innovative techniques and game-changing employee culture. What he has learned from his years of experience is a method of helping people break through their blocks to access the power of their unconscious mind.   "Have you ever had that? Where you worked so hard for something you want, you get it and you realize you didn’t want it?” — Robert Richman   Highlights from the episode: Robert’s dream of going to Film’s school and learning the “why” behind his dreams His story of making his favorite movie a reality How Robert came to align the conscious with the unconscious through the Xpill He shares different anecdotes on the importance of knowing your “why" The time he brought the Xpill to the Transformative Leadership Council led by Jack Canfield The essential lesson from intentionally creating the space to craft your life   People mentioned in the episode: Zappos Vishen Lakhiani Burning Man Carl Jung Ken Wilber Transformative Leadership Council Arjuna Ardagh Jack Canfield Psalm Isadora JJ Virgin   If you enjoyed this episode, we have another we’d recommend to you. Listen to this (hint: both Tom and Robert spoke about the Matrix): Tom Bilyeu On How Changing The World Is Big Business    For more resources, we’d recommend these following articles: The 7 Best Books To Read in 2018 On Human Potential In The Modern World How To Train Your Brain For High Performance How To Manifest Anything You Want   Here’s a powerfully honest quote by Robert from the episode:   “Take anything you want and add ‘Why’.” — Robert Richman   Here at Mindvalley, we’re committed to more than just personal growth. We're determined to push humanity forward by empowering our audience, like yourself, to unleash your fullest potential, to be extraordinary, by using the most powerful tool of all - education.   Mindvalley's A-Fest is an event pool of inspiring talks from incredible change-makers just like Robert. If you’d like to learn more about Mindvalley’s A-Fest, visit our website at afest.com and apply to become part of our curated community and attend incredible events dedicated to personal transformation.    ***   The Mindvalley Podcast aims to bring to you the greatest teachers and thought leaders on the planet to discuss the world's most powerful ideas in personal growth for mind, body, spirit, and work.   To learn more about what we do, visit us at mindvalley.com   Join the tribe at mindvalley.com/membership