Content Marketing Made Easy
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About this ebook
Content marketing is a necessary strategy for any modern business. It will help you become an authority in your industry while attracting customers to you without lifting a finger. Publishing high quality content also improves SEO, lead generation, and many other areas of a company all at once.
This book will teach you how to execute a proper content marketing strategy by planning, publishing, and promoting content.
Carmine Mastropierro
Carmine Mastropierro has written for Neil Patel, Kissmetrics, Marketo, and other popular publications. He is the president of two digital marketing agencies, a network of affiliate businesses, and a self published author.
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Content Marketing Made Easy - Carmine Mastropierro
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All rights reserved ® by Carmine Mastropierro
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author at the address below.
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Table of contents
Content Marketing Made Easy
Get my free e-book 12 Hacks for Increasing Revenue, Traffic, and Leads for free on my website here.
Table of contents
Introduction
A primer on content marketing
Chapter 1: Researching your customer
Use data you already have
Market reports
Forms and questionnaires
Don’t underestimate social media
Check your competitors reviews
Chapter 2: Coming up with content ideas
Answer The Public
BuzzSumo
Quora
Creating a content calendar
Chapter 3: Researching keywords
Google’s Keyword Planner
Chapter 4: The writing process
Creating an outline
Word count
On keywords
Formatting
Chapter 5: Promoting your content
Email marketing
Social media
Chapter 6: Repurposing content
Infographic
Video
Slideshows
Wrapping up
Resources
Where you can find me
Introduction
The consumer is smarter than ever. They have all of the resources to educate themselves and find information about what they want to buy. That is why traditional advertising has taken a slow,