YouTube Marketing Made Simple For Business Owners
By Renee Gade
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About this ebook
We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money.
Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that.
This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy!
Let’s check out some fascinating facts that will get you glued to it-
• 90% of shoppers have discovered a brand or product through YouTube
• YouTube has over 1.9 billion monthly active logged-in users
• YouTube mobile ads are 84% more likely to hold attention than TV ads
• Over 50,000 years of product review videos have been watched on mobile devices over the past two years
• In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020.
YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms
There's no hype here… only cold hard facts.
Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively.
So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….
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Book preview
YouTube Marketing Made Simple For Business Owners - Renee Gade
Introduction
Welcome to our YouTube Business Training for business owners , designed to take you by the hand and walk you through the process of getting the most out of YouTube on behalf of your business.
I’m very excited to have you here, and I know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 training chapters, ready to show you the latest YouTube Business strategies.
This is exactly what you are going to learn:
Chapter 1- What Is YouTube All About?
Chapter 2- Researching And Picking A Profitable Niche
Chapter 3- Creating And Optimizing A Business YouTube Channel
Chapter 4- Setting Up A Sales-Oriented YouTube Video
Chapter 5- Embedding Your YouTube Sales Video On A Blog Post
Chapter 6- Cross-Posting Your Sales Video To Your Business’ Social Channels
Chapter 7- Starting A Live Stream To Promote A Product Launch URL
Chapter 8- How To Send Your Product Video To The First Page Of Search Results
Chapter 9- Promoting Your Sales Video With A Custom YouTube Ad Campaign
Chapter 10- Creating A Product Consideration Video Ad For YouTube
Chapter 11- Creating A Customer Retargeting Campaign On YouTube
Chapter 12- Outlining Your Perfect YouTube Sales Funnel For 2020
Chapter 13- Enabling Monetization On YouTube Easily In 2020
Chapter 14- Top YouTube Marketing Tips To Increase Sales in 2020
Chapter 15- The More Profitable Types Of YouTube Videos In 2020
Chapter 16- Alternative Monetization Strategies For Businesses On YouTube
Chapter 17- YouTube Business Do’s And Don’ts
Chapter 18- YouTube Business Premium Tools And Services To Consider
Chapter 19- YouTube Business Success Stories
Chapter 20- YouTube Business Frequently Asked Questions
Well, it’s time for you to start getting the most out of YouTube, on behalf of your business.
I know you'll love this training.
Chapter 1: What Is YouTube Marketing All About?
What Is YouTube All About?
Hey there everyone!
We’d like to congratulate you on your decision to take up this course, and to thank you for choosing us as your guide.
This is an immense opportunity for you to learn the ultimate strategies that’ll help you scale your online marketing efforts and grow your business on YouTube, the most popular video streaming platform on the internet.
We’ve created this course to help you discover all the ways in which you can use YouTube to make more money. We’ve spent a lot of time on the platform, and we’ve uncovered the best, proven methods to monetize it beyond ad revenue. To kickstart your journey, we’d like to start with the basics.
What is YouTube?
YouTube is, on the surface, an entertainment-centric platform. It is designed to make it easy for common people to find the type of video content that they enjoy, and to stream it seamlessly from any device, wherever they go.
This entertainment model is a modernized spin of the traditional TV format, and it is always online. This means that YouTube provides people from all around the world with 24/7 access to plenty of video content, for free.
Yet, this unlimited access to free video content 24/7 is fueled by brands, businesses, creators, and personalities that are benefiting from uploading their video content to YouTube.
That’s right folks, the YouTube platform is open for creators that are willing to feed the platform with quality content in exchange to access an always-online global audience for their products and services.
How Does It Work?
YouTube works because the platform provides an open window for consumers to find quality content and for brands and business to find the right audience whom to promote their offers.
The methods to monetize these audiences are varied and extraordinarily effective, but the business model works like this:
-YouTube lets people and brands to join and use the platform for free.
-Brands, business, creators, and personalities produce quality content and upload it to the platform.
-People look for content they like, find the videos produced by brands in their niche, and start getting familiar with those brands. The higher the quality of the content, the more people start considering those brands.
-Brands output videos on a consistent basis, and start growing their audience.
-Once those brands grow an engaged audience and build trust, they start to use monetization strategies that encourage people to spend money on products sold or promoted by those brands.
-Brands start making money, and can scale their efforts.
Why Should You Consider YouTube For Business?
Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have