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    A VC's Advice for Raising Capital Post-Covid

    Fundraising is forever changed. But you can still succeed.
    by Liz Brody Jul 01, 2020 3 minutes
    Source: Courtesy of Anna Whiteman
    Courtesy of Anna Whiteman

    Pitching investors was difficult before — and now? “Fasten your seatbelts; it’s going to be a bumpy ride,” warns a report from the National Venture Capital Association (NVCA). It predicts that for the next several quarters, VC firms will struggle to raise their own funds, which means less cash to deploy to entrepreneurs. 

    But Anna Whiteman is more optimistic. She’s VP at , a firm that focuses on digitally powered consumer brands (Hydrant,.

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