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    Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
    Unavailable
    Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
    Unavailable
    Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
    Ebook383 pages5 hours

    Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers

    By Arvind Bhandari and Trupti Bhandari

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    Currently unavailable

    About this ebook

    WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY!

    Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers?

    In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for:

    • Shaping an inspiring vision for your company.

    • Building brands soaked in Indian sociological realities.

    • Framing desi segmentation, targeting and positioning.

    • Modelling your digital strategy in a noisy, dynamic environment.

    • Implementing 'breakthrough innovation' frameworks.

    And finally, syncing all critical functions to deliver value to consumers.

    Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.

    LanguageEnglish
    PublisherHarperBusiness
    Release dateSep 22, 2020
    ISBN9789353577261
    Unavailable
    Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
    Author

    Arvind Bhandari

    Arvind Bhandari, Executive Vice-President & Director at Nestle India, is a corporate veteran. He has served in leading organizations such as ITC, JWT, PepsiCo and Nestle across the South Asia and South Africa region, nurturing iconic brands such as Maggi, Lay's and Pepsi, to name a few. He has been awarded the AsiaOne India's Greatest CMO 2016-17 award. Trupti Bhandari is a business leader with more than twenty-three years of experience across blue-chip companies like Reckitt Benckiser, Pfizer, Bausch & Lomb and GSK Consumer Healthcare. She has been instrumental in building iconic brands such as Dettol, Horlicks and Sensodyne, in various leadership roles.

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