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    F M C G Distribution Challenges & Workable Solutions
    F M C G Distribution Challenges & Workable Solutions
    F M C G Distribution Challenges & Workable Solutions
    Ebook121 pages1 hour

    F M C G Distribution Challenges & Workable Solutions

    By Manal Haddad

    ()

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    About this ebook

    FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish.

    Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
    LanguageEnglish
    PublisherLulu Publishing Services
    Release dateNov 3, 2017
    ISBN9781483473468
    F M C G Distribution Challenges & Workable Solutions

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      Book preview

      F M C G Distribution Challenges & Workable Solutions - Manal Haddad

      FMCG

      DISTRIBUTION

      CHALLENGES & WORKABLE SOLUTIONS

      MANAL HADDAD

      Copyright © 2017 Manal Haddad.

      All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or electronic—without written permission of the author, except in the case of brief excerpts used in critical articles and reviews. Unauthorized reproduction of any part of this work is illegal and is punishable by law.

      ISBN: 978-1-4834-7347-5 (sc)

      ISBN: 978-1-4834-7346-8 (e)

      Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

      Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

      Certain stock imagery © Thinkstock.

      All information, ideas, and guidelines presented here are for educational purposes only. Readers are encouraged to seek professional advice when needed.

      While the author has taken utmost efforts to ensure the accuracy of the written content, the author cannot be held responsible for any personal or commercial damage caused by misinterpretation of information contained herein.

      The book is intended for informational purposes only, and should be treated as such. You should not make any financial decision based solely on the content of this book without consulting with an expert.

      Lulu Publishing Services rev. date: 9/21/2017

      To my mother

      ABOUT THE AUTHOR

      Manal Haddad is an experienced business professional with extensive experience in sales, marketing, business development, and business consulting. He has worked for various multinational organizations in the FMCG industry across the Middle East and Africa regions where he managed international brands and inspired cross-cultural teams towards success. He is the author of 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

      Hubby to a loving wife and dad to a lovely daughter, he currently works with business owners in developing turnaround and high-growth strategies. He enjoys listening to the freedom of expression in Jazz and riding his motorcycle along the Red Sea coastline during his spare time. You can visit him at www.manalhaddad.com.

      WHAT YOU WILL DISCOVER IN THIS BOOK?

      Do you want to know the most efficient way to improve distribution channel performance? Are you in search of the solution for various FMCG (Fast Moving Consumer Goods) distribution challenges that are practical and workable? Do you want to know how to craft an effective channel distribution strategy for a consumer goods company?

      Found yourself nodding to the above questions? Then you should definitively continue reading this book. The content of the book that you are reading right now contains in-depth information on challenges and issues faced by FMCG companies in distributing products to the end consumers, and workable solutions to overcome those challenges.

      Some of the topics covered in this book include the following:

      • Effective Distribution Channel Strategy and Its Importance

      • Distribution Channel Issues and Challenges: A Detailed Overview

      • Choosing the Right Distribution Channel

      • Managing Channel Distribution Relationships

      • Using Technology for Optimizing Supply Chain Management

      • Case Studies

      • And much more!

      An efficient channel distribution design and strategy is of paramount importance when it comes to gaining an edge over competitors – in particular for companies dealing with fast moving consumer goods. Although there are many books written on the topic of efficient distribution strategy, not many offer workable and practical solutions to overcome the challenges faced by FMCG firms in implementing the same. This book will tell you just that.

      This book is unique in the sense that you will not need a master’s degree in marketing or supply chain or have decades of experience in the field to understand the subject matter. All the concepts contained in the book are elucidated in an easy to comprehend and lucid manner that is easily comprehensible even to a layman. So, let us dive into the chapters and allow yourself gently be informed on all the latest challenges FMCG firms face in designing and managing their distribution channels, and their workable solutions.

      CHAPTER I

      EFFECTIVE DISTRIBUTION CHANNEL STRATEGY AND ITS IMPORTANCE

      "Establish channels for different target markets and aim for efficiency, control, and adaptability."

      ~ Philip Kotler, Marketing author,

      consultant, and professor

      Most organizations, small or large, do not put much emphasis on distribution strategies. The conventional approach is that distributing physical goods to the consumers is the headache of the logistics and shipping firm, and not the product manufacturing firm. As a result, not much thought is given to this crucial part of the marketing mix (remember the 4Ps) that if done right can allow companies to dramatically improve both their top and bottom line.

      Dell’s distribution model has long remained an envy of not only its direct competitors but the general non-IT industry as well. The company’s efficient and effective distribution strategy was the most important weapon in its marketing arsenal that

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