Business Success Made Easy
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Business Success Made Easy - Kimberly Roberson
Business Success Made Easy
By Kimberly Roberson
Copyright © 2016
Chapter 1: Tips For Marketing Your Business
On Facebook
For every big success story, I hear about marketing on Facebook, I also hear several stories of, 'Oh, I tried that, but it didn't go anywhere so I gave up." So, does marketing on Facebook work? Without a doubt, it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your list building and your sales.
But the key is to have a game plan for how you're going to build, brand and market yourself on Facebook. With that in mind, I've put together this list of tips to get you moving in the right direction.
Create a page. Sounds simple, right? It is – the problem is marketers get confused and they start a profile instead of a page. If you want to market your business on Facebook, a profile simply won't cut it. Pages are meant for businesses and they are much more effective at getting your message out there.
What can you do if you goofed up and you already made a profile for your business? There is a fix: By using Facebook's migrate tool, you can switch from a profile to a page and best of all, you get to KEEP all of your followers. Here's the link: https://www.facebook.com/pages/create.php?migrate
2. Promote your fan page. First, place your fan page URL in your email signature. Now every time you send an email, it's another chance for recipients to find your Facebook fan page.
Next, blog about your fan page. Don't just ask your blog readers to like your page – instead, give them at least one compelling reason why they should (bribes work well, but it could be any reason, so long as it resonates with your readers. Now, add a Like
option to your blog or websites.
3. Cross page promote your page. By posting on other fan pages using your page's user name, you get a visible link to your page with each comment.
4. Consider getting some Facebook ads. It's easy, you can spend as little as you like, and you can target your campaigns to only those people who are likely to be interested in what you have to offer.
5. Promote your page on Twitter. First, place your fan page URL on your Twitter profile background. (Note: Only those using the web based version of Twitter will see your background, but this is still plenty of eyeballs.)
Second, Tweet about your page. Ask your Twitter followers to like your fan page. Again, offering them a good reason why they should like it will greatly increase your response rate.
6. Why should people become fans? We've touched on this, but it's important: Give people a great reason to become your fan. Maybe it's to get discounts or updates. Maybe it's a free video, ebook, etc. Just make sure it's something that motivates immediate and swift action.
7. Add your page URL to YouTube.