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Social Currency - Building Value With People
Par Clinton Combs
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111 pages
1 heure
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SOCIAL CURRENCY (Building Value with People). It can’t be stopped. It can make you and it can break you. It can move mountains and spread across continents. It can buy happiness and become your nightmare without spending a dime. It’s not the root of all evil and is always passed along. Its worth can’t be compared to any dollar and its weight surpasses that of gold. Man created it and we can all gain from it. It never sleeps and its direction is up to you.
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Social Currency - Building Value With People - Clinton Combs
Social Currency - Building Value With People
SOCIAL CURRENCY
Building Value with People
By
Clinton Combs
Copyright © 2015 by Clinton Combs
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal
First Printing:2015
ISBN: 978-1-329-72538-6
Published in the United States of America by
www.lulu.com
Clinton Combs
P.O. Box 10786
Reno, Nevada 89510
Cover design by: Clinton Combs
Dedicated to those who strive to be successful, understanding you get places in life by putting one foot in front of the other, learning new things along with way, and making it possible to achieve their dreams
Table of Contents
SOCIAL CURRENCY Building Value with People
Copyright © 2015 by Clinton Combs
PREFACE
CHAPTER 1
Making Friends
CHAPTER 2
How to Give a Compliment
CHAPTER 3
Following Causes
CHAPTER 4
Sponsoring
CHAPTER 5
Listening to Customers
CHAPTER 6
Pictures Say A Thousand Words
CHAPTER 7
Building Trust
CHAPTER 8
Trendsetting
CHAPTER 9
Testimonials
CHAPTER 10
Selling Benefits
CHAPTER 11
Psychographic Marketing
CHAPTER 12
Vocabulary and Punctuation
CHAPTER 13
Hiring Employees
CHAPTER 14
Supporting Competition
CHAPTER 15
Dedications
CHAPTER 16
Personalities
CHAPTER 17
Language Barriers
CHAPTER 18
Opposite Sex
CHAPTER 19
Popularity
CHAPTER 20
Diversified Advertising
CHAPTER 21
Tell Your Story
CHAPTER 22
Pay It Forward
PREFACE
This book is about Social Currency and what Social Currency can do for your business. You may ask What is Social Currency
? Social Currency is the value of popularity, having friends, followers, and likes. With a little innovation, the possibilities are endless, because all of us, including you, live in a world built around social networking.
You see it every day whether you want to or not. Think about the last time you went to Starbuck’s. What lead you to your daily Double Caramel Latte? It wasn’t an epiphany or a dream that you had. It was something that you heard from somebody; something you had seen. It could have been a commercial, a friend in passing, either way, somehow some way Social Currency prevailed. You didn’t ask for it; it prevailed on its own, because people, in general, endorse things that they like and if they say something good, odds are you want to find out for yourself. The endorsement turns into a promotion that’s passed along unconsciously from one person to another, turning the wheel of profitability, padding somebody’s pockets along the way.
The best business partners companies like Starbuck’s ever had were you. You told somebody what you liked, you were the one that shared. Sure, Starbuck’s made, and still makes, a fantastic cup of coffee, but they didn’t get to where they are today without you. Your word of mouth made the company into what it is today. You brought the value.
Now, if you were asked what a company like Starbuck’s was worth, you would probably say ‘billions. Starbuck’s is a brand recognized worldwide; recognized because of you. Your word of mouth built the business for them; free customers with a simple
like" with absolutely no acquisition cost per customer. You, yourself, sent the traffic that’s profitable.
With that being said, you are valuable beyond your wildest dreams. Not everybody has your friends; everybody isn’t as popular as you are; everybody is liked differently. That opens the door to target marketing, advertising, and branding. The possibilities are endless.
Have you ever thought about what makes something valuable? Most people say being rare, one of a kind/custom
you are able to be all of the above because not everybody knows what you know; everybody doesn’t think the way you think; everybody sees things differently. Society in general is full of individuals, every one of them opinionated. When you are able to get the opinion of others, you are able to make things to their liking, say things that speak on interest, make them tick, grab their attention. Making them a prospect.
What are prospects
? Prospects are potential clients, customers, potential money in the bank. Each prospect opens the door to Social Currency. So, are you ready to turn a quick buck? Do you like free stuff? If so, pay close attention and don’t forget to tell a friend. You are about to learn the power of Social Currency.
CHAPTER 1
Making Friends
It’s no amazing revelation to say that the first step to making friends is to introduce yourself to others. A simple Hi
can get the attention of somebody else.
So, the first thing you must do is introduce yourself. Good news for all of you that are shy, this is a social networking world. With that being said you need absolutely no physical contact with anyone. It can be done online. Odds are, you have already made a friend or two online whether realize it or not. Every time somebody notices you, gives you acknowledgment, or a compliment, you are on your way to making a friend.
Now, lose all the doubt in your mind, go with your heart, and think about your dog or your cat. What is appealing to you about your animal? Can he or she do something other animals cannot? Is there something he or she does that you can relate to? Do you guys have something in common? Is there something about a physical appearance that draws you in?
Something about your animal caught your attention. Wherever your pet came from, you chose your pet; your pet didn’t choose you. If you got your animal from the pound, the pet store, or a rescue, you were looking for a friend, perhaps? At that critical point, do you remember what you said to that pet?
Here are some examples of things you might have said:
You’re so cute!
or Look how smart you are.
Can you do this?
or You want to go home with me?
Do you see what you did? You befriended an animal. You did so by being friendly. As long as your befriending wasn’t something out of when animals attack, you did good. Nobody knows for sure how somebody or something is going to respond until you do so yourself. You have to put yourself out there.
People, in general, like compliments. They like to be asked questions. They want to be your friend. Every acknowledgment is a sense of notoriety. If there were
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