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SUMMARY: Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg And Justin Mares

SUMMARY: Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg And Justin Mares

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SUMMARY: Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg And Justin Mares

Longueur:
30 pages
12 minutes
Sortie:
Jan 22, 2021
ISBN:
9781005021375
Format:
Livre

Description

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

By reading this summary, you will discover all the methods that the most successful companies of the 21st century use or have used to gain traction. There are testimonials from the co-founder of Wikipedia, Reddit, OkCupid, the founder of Hubspot and the CEO of Kayak.

You will also discover that :
no matter how great your product may seem, it will be useless if you don't have users;
you have to test, test and test again;
the user acquisition channels that seem incompatible with your business are often the most interesting and unexploited;
you need to set numerical objectives to make them a reality.

You need to spend 50% of your time developing your product and 50% of your time on your company's traction, i.e. on user acquisition mechanisms. The reason is simple: startups often fail because they don't have enough users. Therefore, it is essential to do both in parallel.

In the short term, the development of your product will probably be slowed down. However, this will accelerate the success of your product in the market. On the one hand, you will have a product that people want. On the other hand, you will have already tested several acquisition channels before your offer is released, which will allow you, when you launch, to grow rapidly.

*Buy now the summary of this book for the modest price of a cup of coffee!

Sortie:
Jan 22, 2021
ISBN:
9781005021375
Format:
Livre

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SUMMARY - Shortcut Edition

SUMMARY - Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg And Justin Mares

Published by Shortcut Edition at Smashword

Copyright 2020 Shortcut Edition

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Table of contents

Introduction

Set consistent goals

The media have evolved with the Internet

Blogs

Press relations

Unconventional media relations

Advertising must be optimized to the maximum by an increased control of the acquisition

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