Rating: 5 out of 5 stars
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Ebook227 pages10 hours
Copywriting Is…: 30-or-so thoughts on thinking like a copywriter
By Andrew Boulton and Giles Edwards
Rating: 4.5 out of 5 stars
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About this ebook
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Author
Andrew Boulton
Andrew Boulton is a copywriter and lecturer in creative advertising. He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
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- Rating: 5 out of 5 stars5/5Not a how to book, but how to be, deal with and accept everything that comes with copywriting. It's a breath of Rocky Mountain air
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Copywriting Is… - Andrew Boulton
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