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  • Denim

    Transféré par

    Shiva Mishra
    15 vues5 pages
    Market Mainly size of 6500 cr approx. Comprises of non branded growth rate of 10-12% Industrial Jeans around 300rs has 40% of mkt share branded segmnt Growing fast, arrival of int. Brands has helped branded jeans 3000 n above l.m.e.a. In target customer 22 Life Style affordability high disposable income ( bachelors) Image Conscious Rise in standard of living - most targeted customer group - mainly young working professionals.

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    Market Mainly size of 6500 cr approx. Comprises of non branded growth rate of 10-12% Industrial Jeans around 300rs has 40% of mkt share branded segmnt Growing fast, arrival of int. Brands has helped branded jeans 3000 n above l.m.e.a. In target customer 22 Life Style affordability high disposable income ( bachelors) Image Conscious Rise in standard of living - most targeted customer group - mainly young working professionals.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues5 pages

    Denim

    Transféré par

    Shiva Mishra
    Market Mainly size of 6500 cr approx. Comprises of non branded growth rate of 10-12% Industrial Jeans around 300rs has 40% of mkt share branded segmnt Growing fast, arrival of int. Brands has helped branded jeans 3000 n above l.m.e.a. In target customer 22 Life Style affordability high disposable income ( bachelors) Image Conscious Rise in standard of living - most targeted customer group - mainly young working professionals.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    Market overview

    Market Mainly

    size of 6500 cr approx. comprises of non branded growth rate of 10-12%

    Industrial Jeans

    around 300rs has 40% of mkt share

    Branded

    segmnt Growing fast, arrival of int. brands has helped

    Branded jeans 3000 n above


    L.M

    E.M

    E.A

    IN

    Target customer
    22

    28 years

    Life Style affordability High disposable income ( bachelors) Image Conscious Rise in standard of living

    - most targeted
    customer group - mainly young working professionals

    Contd.
    28

    34 years

    Social

    Circle of

    - professional with high income - high standard of living

    Upgradation

    lifestyle
    Building

    up of brand

    loyalty
    Financially

    strong

    habitual

    Contd.
    34

    years and beyond


    - Brand Loyalty

    - individuals of families with high disposable income

    - Best Quality - psychological effect

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