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  • E Commerce en Suede

    Transféré par

    Benoit Gaillat
    33 vues1 page
    3 out of 10 Swedes purchase something from the Internet every month Average amount spent by Swedish e-shoppers in 2011 EUR590 PURCHASES MOST COMMON REASON for people in the Nordic COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY Bigger range on foreign site 10 50 41 the product is not available on local site 3,5 billion TWITTER ACCOUNTS, 100% growth since last year of all Sw

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    e Commerce en Suede

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    3 out of 10 Swedes purchase something from the Internet every month Average amount spent by Swedish e-shoppers in 2011 EUR590 PURCHASES MOST COMMON REASON for people in the Nordic COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY Bigger range on foreign site 10 50 41 the product is not available on local site 3,5 billion TWITTER ACCOUNTS, 100% growth since last year of all Sw

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    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
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    33 vues1 page

    E Commerce en Suede

    Transféré par

    Benoit Gaillat
    3 out of 10 Swedes purchase something from the Internet every month Average amount spent by Swedish e-shoppers in 2011 EUR590 PURCHASES MOST COMMON REASON for people in the Nordic COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY Bigger range on foreign site 10 50 41 the product is not available on local site 3,5 billion TWITTER ACCOUNTS, 100% growth since last year of all Sw

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    SWEDEN

    SWEDISH E-COMMERCE
    WWW
    HOW WE INVESTIGATE BEFORE WE PURCHASE
    Using a search engine (usually Google) Using price-comparison sites

    What you need to know to sell online in Sweden

    POPULATION

    69

    9.415.295

    Invoice Online banking

    39 27

    63
    HOW WE PREFER TO PAY ONLINE
    (in %)

    Sweden is a huge country where distance selling has been a natural thing for many years. Swedes are open minded people, but they expect a web shop to follow local legislation. If they have any doubt, they will leave your shop.

    Reading reviews by other buyers

    51

    Debit or credit card Paypal

    24

    (in %) Looking at the products in a mail order

    19

    catalogue

    83%
    Almost

    BUY
    WHAT SWEDES BUY ONLINE (in %)

    Trying out or looking at products in a retail store

    24

    12

    people in the age range 18-79 who purchased online during 2011

    Using social media for research

    52
    Books And Magazines

    46
    Home Electronics

    40
    Clothing and Fashion

    28
    Movies

    23
    Music CDs

    3 out of 10 Swedes
    purchase something from the internet every month

    Average amount spent by Swedish e-shoppers in 2011

    590
    PURCHASES

    MOST COMMON REASON FOR PEOPLE IN THE NORDIC COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY
    Bigger range on foreign site

    10 50 41
    The product is not available on local site

    WHAT YOU HAVE TO DO TO BE SUCCESSFUL


    You need to offer payment with invoice Swedes like the Swedish kroner (SEK), you need to accept the local currency

    WHAT WILL HURT YOUR CONVERSION RATE


    If returns have to be sent abroad If your customer service agents cannot speak Swedish

    787 466
    TOTAL VALUE OF THE ONLINE MARKET IN 2011

    Cheaper than local sites


    Web shops with a wide product range are often missing in the small Nordic countries.

    WE USE SOCIAL MEDIA

    3,5 billion

    TWITTER ACCOUNTS, 100% growth since last year

    300,000

    of all Swedes use Facebook, still increasing...

    51,4%
    We help web shops get established in new countries

    Sources: Post Nord, Socialbakers, Couchbase.com, Dansk e-handels analyse, DIBS, Wikipedia. See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statistic

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